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Type: Article
Coding & Marking
P&G’s Tide Laser Marks Cap for Better Dosing Clarity, Recyclability
A new laser-marked closure eliminates labels and inks while standing out on the shelf and giving consumers permanent, easy-to-read dosing guidance.
October 27, 2025
Tide’s polypropylene caps undergo LaserSharp marking on two sides. On the left, we see an inverted bottle where Tide’s blue detergent is completely filling the dosing cap. Fill-level guidelines are visible both when detergent is in the cap as pictured, and when the cap is empty. On the upper right, we see the OXI logo on the other side of the cap. This branding/logo was also marked on the cap in the LaserSharp process.
Bio-based
Grove Collaborative, Guerlain, and mountainFLOW Design Bio-based Packaging
ThePackHub
See a few examples of bio-based packaging from Grove Collaborative, Guerlain, and mountainFLOW from ThePackHub’s Innovation Zone.
October 27, 2025
The structure of the pouch includes a laminated combination of FSC-certified paper, cellulose, and biopolymer films.
Recycling
H2R Decision Matrix Clarifies What Is & Isn’t Deemed ‘Widely Recyclable’
GreenBlue’s How2Recycle program releases a public-facing framework to help brand owners and suppliers understand how recyclability designations are made, and why not every package earns a “Widely Recyclable” label.
October 24, 2025
According to GreenBlue, the Decision Matrix was developed to address member demand for greater transparency regarding how recyclability determinations are made. Brand owners may submit a package for review only to learn it does not meet the program’s recyclability threshold.
Labeling
Let Science Inform New Diet Guidance
The DGA influences federal food policy, school meal programs, & health recommendations, consequently driving innovation, reformulation, & specific marketing claims on packaging.
October 23, 2025
Eric F. Greenberg
Filling, Capping & Closing
Troubleshooting Continuous-Thread Closures
You will need to put on your thinking cap if you seek to manage the many facets of capping.
October 23, 2025
Sterling Anthony
Package Design
V8 Energy Gives its Package Design a Refreshing Boost
Campbell’s Company brand V8 Energy is highlighting its “better-for-you” positioning and aiming for greater shelf impact with its new design.
October 23, 2025
V8 Energy's new package design features simplified and focused fruit imagery and flavor-specific coloring.
Recycling
Private Label Brands Target Low-Barrier, Recyclable Films via Retailer Forum
Major retailers including Amazon, Walmart, CVS, and Target are uniting through the Sustainable Packaging Coalition to accelerate development of recyclable, low-barrier flexible films that can meet circularity goals without disrupting existing lines.
October 22, 2025
Unlike food packaging or products requiring oxygen or moisture barriers, some applications don’t need the complex multi-layer laminations that make many films difficult or impossible to recycle.
Recycling
Community Poll: Challenges with Packaging Data from EPR Laws
Learn where your peers stand on the challenges with packaging data from EPR laws.
October 22, 2025
Labeling
Fernway Cannabis Scales Automated Labeling Across State Lines
Faced with fragmented cannabis packaging regulations and manual labeling inefficiencies, Fernway turned to Paxiom’s dual-head carton labeler to maintain speed, precision, and premium quality across four states and counting.
October 22, 2025
Fernway’s Paxiom dual-head labeler applies regulatory and branding labels to opposite sides of premium cartons at up to 40 per minute.
Package Design
Lightweight Alloy Lifts Design and Sustainability in Axe Aerosol Can
Trivium Packaging’s aluminum can for Axe Fine Fragrance uses a proprietary alloy to cut weight by 5% while preserving strength and design precision, earning an IMDPA Best in Category award for Aerosols & Bottles.
October 21, 2025
Axe Fine Fragrance aluminum aerosol can from Trivium Packaging features a proprietary lightweight alloy and precision metal printing that align technical engineering with scent-inspired design.
Cartoning
Born Simple Turns to Retortable Cartons for Shelf-Stable “Better Bowls”
Born Simple introduces shelf-stable “Better Bowls” in retortable, recyclable Tetra Pak cartons. The company says the move combines convenience, sustainability, and real ingredients with a preservative-free, ready-to-eat format.
October 21, 2025
Born Simple’s Terriyaki Chicken Bowl is packaged in a six-layer Tetra Pak retortable carton: four polypropylene layers, one aluminum barrier, and paperboard making up nearly 70% of the structure.
Recycling
FrogTape Trades Plastic 'Cans' for Paperboard Cartons
The painter’s tape brand re-engineered its iconic rigid pack into a recyclable paperboard format. This example of the paperization trend maintains shelf visibility, edge protection, and consumer convenience. The company invested in new forming and sealing systems.
October 20, 2025
The redesigned pack retains FrogTape’s curved silhouette and bold color cues while introducing a resealable tabbed closure. The structure preserves edge protection and on-shelf recognition once provided by the plastic canister.
E-commerce/D2C packaging
Live from London Packaging Week: Four Trends Redefine the Future of Packaging
A new Smithers report marks 15 years of London Packaging Week with insight into the market forces driving the next decade of packaging innovation.
October 20, 2025
Report Cover
Recycling
Nestlé, Blossom Hill, and MM Board & Paper Design Paper-based Packaging
ThePackHub
See a few examples of paper-based packaging from NestlĂ©, Blossom Hill, and MM Board & Paper from ThePackHub’s Innovation Zone.
October 20, 2025
The switch is expected to reduce plastic use by approximately 22 tons annually.
Package Design
Live from London Packaging Week: Bentley Fragrance Package Embodies Elegance and Sustainability
Bentley Motors extends its design philosophy beyond the automotive world with a fragrance package that reflects precision, purity, and a clear commitment to sustainable materials.
October 17, 2025
The Bentley Become fragrance bottle features a minimalist silhouette inspired by the brand’s design language and crafted with recyclable, responsibly sourced materials.
Bio-based
Great Earth Expands Use of Fiber-Based Closures to Entire Line
Swedish nutraceutical brand rolls out paper screw caps across all supplement jars, a first large-scale commercial use of Blue Ocean Closures’ molded fiber technology.
October 17, 2025
Great Earth’s full supplement line now features molded fiber screw caps developed with Blue Ocean Closures, replacing plastic across more than 70 products.
Recycling
Defining “Responsible End Markets,” and Why it Matters to Brands
Defining “responsible end markets” is proving to be one of the toughest tasks in EPR rulemaking. Oregon’s early experience shows why getting it wrong could threaten recycling system stability.
October 17, 2025
Extended Producer Responsibilty's success hinges on responsible, profitable end markets. But what constitutes 'responsible' or 'acceptible' impacts whether or not there's going to be enough pull htrough demand to support circularity.
Recycling
Brands and Converters Align on EPR Data Demands
Converters and brand owners are mapping packaging composition in unprecedented detail. Accurate data is becoming the foundation for EPR compliance, recycled-content targets, and future package design.
October 16, 2025
Scott Byrne (center right), VP of global sustainability at Sonoco, described how converters are taking on a central role in helping brand owners (deemed producers under EPR) gather that information.
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