See What’s Possible in Packaging & Processing @ PACK EXPO International

See packaging & processing solutions from 2,600 exhibitors and gain insights from 150+ free educational sessions at PACK EXPO International.

REGISTER NOW & SAVE

Harry's D2C mailer, left, opened like a gift but gave a store nothing to work with, with no peg hook and no clear view of the razor. The retail version, right, moves to a paper-based carton with bold product photography, a hang tab, and a molded orange tray that puts the razor on display.

Live at E-comm Pkg & Label Expo: How Harry's & Glossier Moved from D2C to Retail

A package system built solely for the e-comm channel and the doorstep rarely translates to the retail shelf. Here is what has to change, and why the strongest brands design for both channels from the start.

October 2, 2026

Package Design

Defense and Proactive Strategies Regarding Ultra-processed Foods Lawsuits

The legal team will do the arguing, but food companies need to be able to direct and assist.

September 29, 2026

Balance scale comparing ultra-processed foods against regulatory documents, representing legal standards and food processing regulations

Coca-Cola, Head & Shoulders, and Arla Incorporate Recycled Content

See a few examples of recycled content from Coca-Cola, Head & Shoulders, and Arla from ThePackHub’s Innovation Zone.

September 28, 2026

Stoney ginger beer plastic bottle with brown and cream label on white background

Coca-Cola, Lush, and Domaine des Herbauges Reduce Packaging Materials

See a few examples of packaging reduction from Coca-Cola, Lush, and Domaine des Herbauges from ThePackHub’s Innovation Zone.

September 21, 2026

Four Coca-Cola Zero Sugar bottles with red caps arranged with green promotional packaging displaying 1.75L volume

Brands Must Get Ahead of ‘Ultra-Processed’

Coming regulations on ultra-processed foods could affect labeling, marketing, materials, and design, requiring brands to consider packaging when preparing for new requirements.

September 14, 2026

Ultra-processed foods including potato chips, hot dogs, and white bread labeled as examples of processed food products

Contract Packaging

End of the Line Video Series: The Why Behind NDC-12, Sustainable Manufacturing, and Scratch & Sniff IcyHot

Tune in to hear us editors talk about a new scratch & sniff package, sustainable energy systems, and using AI fluency as a job hook.

September 14, 2026

Four participants in a video conference call displayed in a grid layout on screen

Who Gives a Crap, Foli, and Aora México Launch New Innovations

See a few examples of innovative packaging from Who Gives a Crap, Foli, and Aora México from ThePackHub’s Innovation Zone.

September 14, 2026

Parks Project bamboo toilet paper rolls displayed with colorful packaging in desert landscape setting

Package Printing

Icy Hot's Scratch-and-Sniff Carton Solves a Shelf Problem

Brand owner Opella encapsulated its actual product fragrance oil and mixed it into a standard spot varnish on its products’ carton. That means no sticker application on otherwise recyclable paperboard, no new packaging equipment, and no more shoppers tearing open glued end cartons to smell the new fragrances inside.

September 10, 2026

Each of the three Revive & Recovery cartons carries a scented spot varnish, cued by a small 'Scratch & Sniff' callout above the rollerball graphic.

Monster Energy, Karma Water, and Village Farms Design Packaging for the User Experience

See a few examples of innovative packaging from Monster Energy, Karma Water, and Village Farms from ThePackHub’s Innovation Zone.

September 8, 2026

Collection of Monster Energy drink cans and white beverage cans displayed outdoors with orange branded backdrop

Consumers Weigh In on AI-Generated Packaging Graphics

T&T Design Group puts human, AI, and hybrid package design to the test, uncovering a complicated relationship between visual standout, trust, perceived value, and purchase intent.

September 2, 2026

Three red French roast ground coffee packages displayed with coffee beans, cookies, and a latte mug on a neutral background

Column: The Long Road from Packaging Idea to CPG Adoption

Estée Lauder brand Aveda is the first prestige beauty brand to adopt the AeroFlexx platform for refills. In this column, Ken McGuire, one of the platform's early developers back in 2015, looks back at three early decisions that determined whether the package could become a platform at all.

August 31, 2026

Early development prototypes show the AeroFlexx air frame, in which pressurized chambers create rigidity in selected areas of the package while other areas remain flexible enough to squeeze.

‘Beautiful Vandalism’ Gives Sparkling Coffee a Disruptive Identity

As Black Poetry enters India’s emerging sparkling coffee category, its new cans combine premium coffee cues with an irreverent visual system designed to stand apart on shelf.

August 31, 2026

Three Black Poetry sparkling coffee cans in Classic Twisted, Orange Spike, and Chocolate Fused flavors with portrait artwork and decorative collars

Nestlé's On-pack Labeling Trial, Top Seedz Replaces Plastic Clamshells, and Refy's Foundation Pack Integrates Dispensing Palette

See a few examples of innovative packaging from Nestlé, Top Seedz, and Refy from ThePackHub’s Innovation Zone.

August 31, 2026

Maggi instant noodles package with nutrition facts and food waste reminder callout

Page 1 of 19

Products

Four color-coded beverage cans with matching Pantone color swatches: blue, green, red, and gold

Metal Packaging Color Libraries

A collaboration between Sun Chemical and X-Rite has resulted in PantoneLIVE digital color libraries specifically for two-piece aluminum cans.

Messe Düsseldorf to Promote “Interpack Alliance” at PACK EXPO 2025