Independent Can Company's “Santa with Reindeer” tapered pail
Package Design
Independent Can Captures IMDPA Award of Excellence
Independent Can Company receives the International Metal Decorating and Packaging Association’s award for its “Santa with Reindeer” tapered pail, recognizing the company’s ongoing commitment to quality, innovation, and craftsmanship in metal packaging.
November 4, 2025

Package Design

Recycling
Colgate & Amazon Turned Recycling Data into Insight; Now Other CPGs Can, Too
Pilots with Colgate-Palmolive and Amazon helped shape Glacier’s new DataStream platform, a subscription tool launched today that lets CPGs verify recyclability performance and close the loop between packaging design and real sortation and recovery outcomes.
November 4, 2025
Glacier’s AI system identifies a Colgate toothpaste tube on a Material Recovery Facility (MRF) conveyor line. The system uses optical and material recognition to distinguish HDPE tubes from other plastics, verifying how often they are captured in the recycling stream.
Sustainable Packaging
With EMF’s New 2030 Plastics Agenda Targets, Signatories Pivot from Ambition to Scale
The Ellen MacArthur Foundation’s new 2030 Plastics Agenda, released today, turns lessons from earlier shortfalls into a pragmatic blueprint for scale. It aims to trade isolated ambition for collaboration, policy alignment, and systems change. Nearly a decade after setting (a maybe too) ambitious 2025 plastics reduction goals, global brands and CPGs are rethinking what real progress looks like.
November 3, 2025
Under the 2018–2025 Global Commitment, participating brands reduced virgin plastic use, tripled recycled content, and cut 775,000 tonnes of problematic packaging — avoiding the use of one barrel of oil every second.
Package Design
Krusteaz Streamlines Packaging Artwork Management
Moving from manual packaging artwork reviews to a digital workflow, baking mix company Krusteaz improves collaboration, speeds approvals, and ensures every label is accurate.
October 31, 2025
Krusteaz teams manage artwork approvals through WebCenter’s centralized platform, which tracks every task and ensures each packaging design meets brand and regulatory standards.
Recycling
H2R Decision Matrix Clarifies What Is & Isn’t Deemed ‘Widely Recyclable’
GreenBlue’s How2Recycle program releases a public-facing framework to help brand owners and suppliers understand how recyclability designations are made, and why not every package earns a “Widely Recyclable” label.
October 24, 2025
According to GreenBlue, the Decision Matrix was developed to address member demand for greater transparency regarding how recyclability determinations are made. Brand owners may submit a package for review only to learn it does not meet the program’s recyclability threshold.
Package Design
V8 Energy Gives its Package Design a Refreshing Boost
Campbell’s Company brand V8 Energy is highlighting its “better-for-you” positioning and aiming for greater shelf impact with its new design.
October 23, 2025
V8 Energy's new package design features simplified and focused fruit imagery and flavor-specific coloring.
Package Design
Lightweight Alloy Lifts Design and Sustainability in Axe Aerosol Can
Trivium Packaging’s aluminum can for Axe Fine Fragrance uses a proprietary alloy to cut weight by 5% while preserving strength and design precision, earning an IMDPA Best in Category award for Aerosols & Bottles.
October 21, 2025
Axe Fine Fragrance aluminum aerosol can from Trivium Packaging features a proprietary lightweight alloy and precision metal printing that align technical engineering with scent-inspired design.
Recycling
FrogTape Trades Plastic 'Cans' for Paperboard Cartons
The painter’s tape brand re-engineered its iconic rigid pack into a recyclable paperboard format. This example of the paperization trend maintains shelf visibility, edge protection, and consumer convenience. The company invested in new forming and sealing systems.
October 20, 2025
The redesigned pack retains FrogTape’s curved silhouette and bold color cues while introducing a resealable tabbed closure. The structure preserves edge protection and on-shelf recognition once provided by the plastic canister.
Package Design
Live from London Packaging Week: Bentley Fragrance Package Embodies Elegance and Sustainability
Bentley Motors extends its design philosophy beyond the automotive world with a fragrance package that reflects precision, purity, and a clear commitment to sustainable materials.
October 17, 2025
The Bentley Become fragrance bottle features a minimalist silhouette inspired by the brand’s design language and crafted with recyclable, responsibly sourced materials.
Package Design
Live from London Packaging Week: Microsoft Embeds Inclusive Design
Microsoft’s Kevin Marshall discusses how a focus on inclusivity and accessibility has reshaped the company’s approach to packaging, driving both innovation and empathy in global product design.
October 16, 2025
Microsoft's Kevin Marshall speaks at London Packaging Week about how inclusive design principles are transforming the company’s approach to packaging.
Podcasts
Through the Line Podcast: Package Design Plants a Flag for Non-Alcoholic Craft Beer
Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.
October 14, 2025
Through the Line: Packaging and Processing
Package Design
DataLase, KilianDruck GrĂźnstadt Dinges, and EcoCortec Design Packaging for Enhanced Functionality
ThePackHub
See a few examples of packaging designed for enhanced functionality from DataLase, KilianDruck Grünstadt Dinges, and EcoCortec from ThePackHub’s Innovation Zone.
October 8, 2025
The innovation enables packaging to transition from clear to black or white using a pulsed fiber laser, offering a label-free solution for inline coding.
Package Design
IMDA Announces Award Winners in 2025 Competition Honoring the Best in In-Mold Technology Applications
In-Mold Decorating Association (IMDA)
The In-Mold Decorating Association (IMDA) recognizes leading applications in in-mold labeling (IML), decorating (IMD), and electronics (IME) based on design, innovation, and functionality.
September 15, 2025
Best Use In Mold Blow Mold Ren Flex Winner
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Products
Metal Deco Cans With Chips Final[20]
Metal Packaging Color Libraries
A collaboration between Sun Chemical and X-Rite has resulted in PantoneLIVE digital color libraries specifically for two-piece aluminum cans.
Messe Düsseldorf to Promote “Interpack Alliance” at PACK EXPO 2025
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