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In coffee, human-designed graphics came closest to the hybrid approach, particularly on clarity and trust, suggesting a stronger role for familiar category cues in more tradition-driven products.
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Consumers Weigh In on AI-Generated Packaging Graphics
T&T Design Group puts human, AI, and hybrid package design to the test, uncovering a complicated relationship between visual standout, trust, perceived value, and purchase intent.
September 2, 2026

Package Design

Flexibles
Column: The Long Road from Packaging Idea to CPG Adoption
Estée Lauder brand Aveda is the first prestige beauty brand to adopt the AeroFlexx platform for refills. In this column, Ken McGuire, one of the platform's early developers back in 2015, looks back at three early decisions that determined whether the package could become a platform at all.
August 31, 2026
Early development prototypes show the AeroFlexx air frame, in which pressurized chambers create rigidity in selected areas of the package while other areas remain flexible enough to squeeze.
Package Design
‘Beautiful Vandalism’ Gives Sparkling Coffee a Disruptive Identity
As Black Poetry enters India’s emerging sparkling coffee category, its new cans combine premium coffee cues with an irreverent visual system designed to stand apart on shelf.
August 31, 2026
Black Poetry’s three sparkling coffee varieties use a shared visual structure while giving each can its own character through portraiture, color, and illustration.
Package Design
Nestlé's On-pack Labeling Trial, Top Seedz Replaces Plastic Clamshells, and Refy's Foundation Pack Intergrates Dispensing Palette
ThePackHub
See a few examples of innovative packaging from NestlĂ©, Top Seedz, and Refy from ThePackHub’s Innovation Zone.
August 31, 2026
The pilot is being applied to selected Maggi 2 Minute Noodles multipacks available across Australia.
Package Design
SVEDKA Vodka, Molson Coors Beverage Company, and Jones Soda Introduce Packaging for the Consumer Experience
ThePackHub
See a few examples of innovative packaging from SVEDKA Vodka, Molson Coors Beverage Company, and Jones Soda from ThePackHub’s Innovation Zone.
August 24, 2026
The transparent can is designed to showcase the product's composition, which includes vodka, purified water and fruit flavoring, while reinforcing visual clarity as a key packaging feature.
Package Design
IoPP Announces 2026 Professional & Student AmeriStar Winners
View the winning packages and vote for the People's Choice Award at PACK EXPO International.
August 21, 2026
Aero Flexx
Recycling
PepsiCo, Danone, and McDonald's Implement Recycled Content and Strategies
ThePackHub
See a few examples of packaging with recycled content and recycling initiatives from PepsiCo, Danone, and McDonald's from ThePackHub’s Innovation Zone.
August 17, 2026
Eastman’s molecular recycling process breaks down mixed and hard-to-recycle PET-based plastic waste into its molecular building blocks before rebuilding it into new PET resin suitable for food-contact applications.
Events
Packaging World Forum
Packaging World Forum is a curated two-day event where brand owners, retailers, convertors, and regulators share one room for candid, peer-level conversation on the forces reshaping packaging strategy.
June 16, 2027June 17, 2027
Pwf Logo (1)
Containers & Closures
Limited-run Heinz Adjustable-flow Lid Uses Rotating Core, Standard PP
The Love Lid is a two-part, patented closure that raises an internal core to widen flow across three settings. Kraft Heinz tells Packaging World the resin, recyclability, and 20-oz bottle all stay unchanged.
August 10, 2026
Rotating the Love Lid's dial raises an internal core away from a small inner aperture to widen flow. The two-part closure is molded from standard Heinz polypropylene, so recyclability is maintained.
Package Design
Wieden + Kennedy
August 10, 2026
Package Design
Beta Design Office
August 10, 2026
Sustainability
End of the Line Video Series: Frictionless Packaging, Tillamook and the Dairy Industry at Large, and Coca-Cola's Behind-the-Scenes Sustainability Initiative
Watch as some of the PMG editors sit down and talk about trends, insights, and the cool things that pass by our desks.
August 10, 2026
Hi1 Zlm Wo 720
Package Design
Procter & Gamble, Mondelēz International, and KinderFarms Design Packaging for the User Experience
ThePackHub
See a few examples of packaging that enhances the user experience from Procter & Gamble, Mondelēz International, and KinderFarms from ThePackHub’s Innovation Zone.
August 10, 2026
The Ecobottle uses 45% less plastic than the company’s standard 370 ml bottle.
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Products
Metal Deco Cans With Chips Final[20]
Metal Packaging Color Libraries
A collaboration between Sun Chemical and X-Rite has resulted in PantoneLIVE digital color libraries specifically for two-piece aluminum cans.
Messe DĂŒsseldorf to Promote “Interpack Alliance” at PACK EXPO 2025
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