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The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
Package Design
Beer Label Lessons: A Masterclass in Visual Engagement
An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.
July 11, 2025

Package Design

Cartoning
Energizer Gears Up for Paper-based Sustainable Packaging
To get to plastic-free packaging on its broad range of battery types and pack formats, Energizer and a key machinery partner started with a clean slate on both machines and materials.
July 7, 2025
Beauty 3 D
Package Design
Kind Leans on Familiar Elements in New Brand Design
Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like its four-color bars.
June 30, 2025
Kind's new logo features the brand's four-color bars now surrounding the wordmark.
Package Design
Package Design Plants a Flag for Non-Alcoholic Craft Beer
Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.
June 20, 2025
Each can of Nialis non-alcoholic beer depicts silhouetted hikers or explorers bearing flags—a symbolic nod to Summit’s entry into the NA segment.
Logistics/Supply Chain
Live at GS1: Retail Says Its Future Demands Smarter Packaging
At GS1 Amplify, David Polinchock of Brand Experience Lab challenged brands to rethink packaging for a tech-driven, omnichannel world—where captivating experiences, not just data capture, define the future of retail.
June 11, 2025
Insights from David Polinchock, Brand Experience Lab, on omnichannel retail experiences, and how brands (and smart packaging) can get on board.
Package Design
Does Your Packaging Need All That Performance?
Mars is asking a question of its packaging that might surprise its suppliers. 'Do we really need all of that performance? That barrier? That shelf life?' It had always been inexpensive and available, so there was no reason not to use high-performance film, for instance. But with sustainability emerging as a major KPI, brands are rethinking what they need.
June 3, 2025
Mars' Kind brand's new paper-based wrapper has a shorter shelf life than the existing polypropylene wrapper. But for grab-and-go sales of a product likely to be immediately consumed, is all that shelf-life necessary?
Package Design
Mondelēz Files Lawsuit Against Aldi, Alleging Copied Packaging
Packaging for some of Aldi’s store brands closely mimics that of several Mondelēz products, including Oreos and Wheat Thins, a practice that Mondelēz claims is designed to confuse consumers.
June 2, 2025
Aldi's chocolate sandwich cookie features blue packaging similar to that of Mondelēz's Oreo.
Package Design
Breakthrough Label Design Strategies for Every Industry
From beauty to beverages, the most effective label designs do more than look good; they tell your brand’s story, reflect your industry, and stop the shelf-scroll in its tracks. Here's how to tailor labels for maximum impact by category.
June 2, 2025
The Ordinary’s clinical-style labels use small fonts, monochrome palettes, and pharmaceutical cues to convey scientific credibility and minimalist sophistication.
Package Design
Malk Goes Vertical with Brand Mark to Beat Space Constraints
Plant-based milk producer Malk Organics is addressing what it felt was “a narrow, flat-facing label” with a redesign that provides a greater shelf presence.
May 29, 2025
The above image shows Malk Organics' oat and almond milk product packaging before (left) and after (right) its redesign.
Package Design
Coca-Cola, Capri Sun, and Starbucks Design Packaging for Enhanced User Experience
ThePackHub
See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ThePackHub's Innovation Zone.
May 22, 2025
The campaign now features QR code-enabled packaging that links to a digital hub, allowing consumers to personalize cans and bottles with names or messages not found in stores.
Package Design
The Clear Can Conundrum
Although eye-catching from a marketing standpoint, beverage producers struggle to crack the code on a cost-effective and sustainable way to package beverages in clear cans.
April 29, 2025
Orka energy drinks are filled in a PET bottle with aluminum closures seamed on, and what appears to be a lightly printed, otherwise transparent pressure-sensitive PE label.
Sustainability
Amazon and Microsoft Redesign Packaging for a Circular Future
At SPC Impact 2025, Amazon and Microsoft share how they’re transforming packaging systems through curbside-friendly materials, automation, and cross-functional design.
April 30, 2025
Patrick Lindner, VP Mechatronics & Sustainable Packaging, Amazon
Package Design
Bridging Innovation, Commercialization in Sustainable Packaging
At SPC Impact, industry professionals from Kraft Heinz and Emerald Technology Ventures discuss how key partnerships are pushing packaging innovations forward, and which elements are key to scalability.
April 30, 2025
Tim Sykes, Brand Director, Packaging Europe, Neil Cameron, Partner, Emerald Technology Ventures, and Linda Roman, Director, NA R&D Fellow, Packaging R&D, Kraft Heinz Company at SPC Impact in Seattle.
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