The corrugate replaces earlier white glossy packaging formats for selected variants while maintaining brand recognition through the use of color coding and printed graphics.
Recycling
Absolut Vodka, Looye Kwekers, and THAMMA Natural Products Adopt Paper and Recyclable Packaging
See a few examples of paper-based packaging from Absolut Vodka, Looye Kwekers, and THAMMA Natural Products from ThePackHub’s Innovation Zone.
June 29, 2026

Package Design

Labeling
Sprite Gives Hip-Hop History a Fresh Wrap on Collectible Packaging
Sprite’s The Living Tracklist campaign highlights six decades of hip-hop music with 26 limited edition collectible packaging.
June 29, 2026
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Sustainability
CVS Pharmacy Swaps Plastic for Aluminum in OTC Product Packaging
The company will introduce the new package format on select wellness essentials.
June 17, 2026
Cvs Store Brands Otc Aluminum Bottle Allergy Flying
Package Design
Corona, Jack Daniel's, and Calsberg Introduce Innovative Packaging Changes
ThePackHub
See a few examples of packaging that is driving innovation from Corona, Jack Daniel's, and Calsberg from ThePackHub’s Innovation Zone.
June 15, 2026
The design references Rio’s beachfront culture and is intended to function both as beverage packaging and as a collectible souvenir linked to Rio.
Package Design
Bob's Red Mill Refreshes Packaging to Sharpen Shelf Navigation
The 200-SKU redesign leans on a custom typeface, color families, and clearer dietary callouts while preserving the heritage cues longtime fans recognize.
June 11, 2026
The updated packaging (right) features a simpler and bolder logo, a custom typeface, and an updated color palette.
Package Design
Loyd Grossman brand, Edmunds Cocktails, and Vibra Energia Launch Innovative Packaging Updates
ThePackHub
See a few examples of packaging that is driving innovation and sustainability from Loyd Grossman brand, Edmunds Cocktails, and Vibra Energia from ThePackHub’s Innovation Zone.
June 8, 2026
A tamper-evident vertical seal runs from the lid down to the jar body, ensuring product integrity.
Flexible packaging
KinderFarms Debuts Brand Overhaul to Go Back to the Basics
The brand focus is on a “less is more” mentality through simplified packaging.
June 4, 2026
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Package Design
Kraft Heinz's Stand-u Pouch for Tomato Paste, Aldi Uses Thermochromic Label for Wine Temperature, and Z2 Performance's Easy-tear Sachet
ThePackHub
See a few examples of packaging designed to enhance the user experience from Kraft Heinz, Aldi, and Z2 Performance from ThePackHub’s Innovation Zone.
May 31, 2026
The stand-up pouch format allows for efficient shelf display and improved space utilization during transport and storage compared to rigid alternatives.
Reusable/Returnable
Lierac Brings Refillability to Skincare with Custom Square Glass Jar
Lierac’s Lift Integral Day Cream pairs a custom square Gerresheimer container with Medicos Group's patented Re-CliCK rotation-locking refill system.
May 29, 2026
Lierac
Package Design
Designing for Delight: The Fresh Market Reimagines Own-Brand Packaging
The Fresh Market’s Michelle Beck and Equator’s Glyn Robinson share how close collaboration shaped TFM’s own-brand packaging redesign focused on storytelling, discovery, and shelf impact.
May 28, 2026
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Package Design
Leisure Hydration, Mastronardi Produce, and Whisky Me Introduce Packaging Design Changes
ThePackHub
See a few examples of packaging design changes from Leisure Hydration, Mastronardi Produce, and Whisky Me from ThePackHub’s Innovation Zone.
May 26, 2026
The redesign reflects a shift towards prioritizing flavor recognition and emotional engagement at point of sale, particularly within a crowded functional beverage category.
Package Design
The Fresh Market Brings the Magic of its Store to the Shelf
Through a redesign spanning more than 700 SKUs, the specialty grocer uses storytelling, color, and illustration to extend its sensory in-store experience into the aisle.
May 22, 2026
Equator Design reimagined The Fresh Market’s premium chocolate bars as a collectible ‘Chocolate Library,’ with each flavor treated like its own illustrated book cover while remaining part of a cohesive, giftable set designed to cross-merchandise with wine and cheese.
Package Design
Dove Brings Fine Art to Hair Repair Packaging
Limited-edition Walmart-exclusive collection pairs Dove’s hair repair technology with gallery-inspired bottles featuring iconic works from Monet, Cassatt, and van Gogh.
May 20, 2026
Dove’s limited-edition Art of Repair collection features black, 100% PCR bottles designed as a gallery-like backdrop for iconic artworks, alongside a serum that showcases imagery through a reverse-label design.
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Products
Metal Deco Cans With Chips Final[20]
Metal Packaging Color Libraries
A collaboration between Sun Chemical and X-Rite has resulted in PantoneLIVE digital color libraries specifically for two-piece aluminum cans.
Messe Düsseldorf to Promote “Interpack Alliance” at PACK EXPO 2025
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