Package Design

Futurist's Column: Holistic Design is No Longer Optional

Driven by a growing population of consumers with disabilities and a general demand for user-friendly products, packaging accessibility and ease-of-use will soon be essential for CPGs' competitive survival.

April 15, 2025

Package Design: Page 2

Podcasts

Through the Line Podcast: Shop Beer Co.'s Shrink Sleeve Labeling

In a saturated market, how can craft brewers stand out? The Shop Beer Co. utilizes an in-house shrink sleeve labeling operation and a new canning line to increase efficiency.

April 15, 2025

Podcasts

Through the Line Podcast: How2Recycle's New Guidelines

How can recycling be simplified for the consumer? How2Recycle released its semi-annual Guidelines for Use, a guidance document instructing the program’s more than 800 members on proper use of North America’s most recognizable on-pack disposal instruction.

April 8, 2025

Package Design

Video: FDA Front-of-Pack Nutrition Label Timeline Explained

Eric Greenberg, a Chicago-based attorney with expertise in FDA regulatory compliance, shares his thoughts on the drawn-out timeline for the FDA's front-of-pack nutrition label proposal from January 2025.

April 5, 2025

Package Design

‘Playfully Premium’ Pet Food Bag Grabs Dogs’ Attention

Freeze-dried dog food brand Heckova! uses a bold, dog-inspired design and a ‘Playfully Premium' aesthetic to stand out on shelves and charm both pets and their people.’

March 21, 2025

Package Design

The Power of ‘Chaos’ Packaging

Tampons in an ice cream tub? Here We Flo co-founder shares how bold, unexpected packaging can flip the script, sparking shelf engagement and building emotional connections.

March 19, 2025

Package Design

Community Poll: Package Design Coverage

Learn what your peers think about package design coverage.

March 17, 2025

Package Design

Capri Sun, Kraft Heinz, and Mixpow Introduce Packaging Designed for Use Engagement

ThePackHub

See a few examples of packaging innovations designed to enhance the user experience from Capri Sun, Kraft Heinz, and Mixpow from ThePackHub’s Innovation Zone.

March 17, 2025

Package Design

Evian, KFC Canada, and Asahi Introduce Packaging Designed for User Engagement

ThePackHub

See a few examples of packaging designed to enhance the user experience from Evian, KFC Canada, and Asahi from ThePackHub’s Innovation Zone.

February 24, 2025

Package Design

Conagra Adds Badge to GLP-1 Friendly Healthy Choice Meals

Conagra adds an ‘On Track’ badge on packaging for 26 of its existing Healthy Choice single-serve frozen meals that call out GLP-1 medication-friendly options.

February 10, 2025

Webinars

Building the Perfect Package

March 11, 2025

Sponsored By: AMETEK MOCON

View Webinar

Package Design

Redefining Premium in Pet Food & Beverages Through Packaging

As beliefs around what constitutes a ‘premium’ product evolve in the pet food and beverage industries, so too must packaging change to communicate the value of these products.

February 3, 2025

Package Design

FDA's Proposed Front-of-Pack Nutrition Labels: What to Expect and When

Many existing and proposed regulations are now under fire and face rollbacks. But the new administration's pick to lead Health and Human Services, which oversees FDA, wants a say in regulating consumers' diets. So this proposed 'FOPNL' might have legs.

January 29, 2025