Package Design

Does Your Packaging Need All That Performance?

Mars is asking a question of its packaging that might surprise its suppliers. 'Do we really need all of that performance? That barrier? That shelf life?' It had always been inexpensive and available, so there was no reason not to use high-performance film, for instance. But with sustainability emerging as a major KPI, brands are rethinking what they need.

June 3, 2025

Package Design: Page 2

Package Design

Mondelēz Files Lawsuit Against Aldi, Alleging Copied Packaging

Packaging for some of Aldi’s store brands closely mimics that of several Mondelēz products, including Oreos and Wheat Thins, a practice that Mondelēz claims is designed to confuse consumers.

June 2, 2025

Package Design

Breakthrough Label Design Strategies for Every Industry

From beauty to beverages, the most effective label designs do more than look good; they tell your brand’s story, reflect your industry, and stop the shelf-scroll in its tracks. Here's how to tailor labels for maximum impact by category.

June 2, 2025

Package Design

Malk Goes Vertical with Brand Mark to Beat Space Constraints

Plant-based milk producer Malk Organics is addressing what it felt was “a narrow, flat-facing label” with a redesign that provides a greater shelf presence.

May 29, 2025

Package Design

Coca-Cola, Capri Sun, and Starbucks Design Packaging for Enhanced User Experience

ThePackHub

See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ThePackHub's Innovation Zone.

May 22, 2025

Package Design

The Clear Can Conundrum

Although eye-catching from a marketing standpoint, beverage producers struggle to crack the code on a cost-effective and sustainable way to package beverages in clear cans.

April 29, 2025

Sustainability

Amazon and Microsoft Redesign Packaging for a Circular Future

At SPC Impact 2025, Amazon and Microsoft share how they’re transforming packaging systems through curbside-friendly materials, automation, and cross-functional design.

April 30, 2025

Package Design

Bridging Innovation, Commercialization in Sustainable Packaging

At SPC Impact, industry professionals from Kraft Heinz and Emerald Technology Ventures discuss how key partnerships are pushing packaging innovations forward, and which elements are key to scalability.

April 30, 2025

Podcasts

Through the Line Podcast: Tropicana Weathers Blowback from Package Redesign

Can you change packaging design without upsetting the consumer? Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.

April 22, 2025

Package Design

Futurist's Column: Holistic Design is No Longer Optional

Driven by a growing population of consumers with disabilities and a general demand for user-friendly products, packaging accessibility and ease-of-use will soon be essential for CPGs' competitive survival.

April 15, 2025

Podcasts

Through the Line Podcast: Shop Beer Co.'s Shrink Sleeve Labeling

In a saturated market, how can craft brewers stand out? The Shop Beer Co. utilizes an in-house shrink sleeve labeling operation and a new canning line to increase efficiency.

April 15, 2025

Podcasts

Through the Line Podcast: How2Recycle's New Guidelines

How can recycling be simplified for the consumer? How2Recycle released its semi-annual Guidelines for Use, a guidance document instructing the program’s more than 800 members on proper use of North America’s most recognizable on-pack disposal instruction.

April 8, 2025

Package Design

Video: FDA Front-of-Pack Nutrition Label Timeline Explained

Eric Greenberg, a Chicago-based attorney with expertise in FDA regulatory compliance, shares his thoughts on the drawn-out timeline for the FDA's front-of-pack nutrition label proposal from January 2025.

April 5, 2025