Cartoning

Energizer Gears Up for Paper-based Sustainable Packaging

To get to plastic-free packaging on its broad range of battery types and pack formats, Energizer and a key machinery partner started with a clean slate on both machines and materials.

July 7, 2025

Package Design: Page 3

Package Design

Kind Leans on Familiar Elements in New Brand Design

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like its four-color bars.

June 30, 2025

Package Design

Package Design Plants a Flag for Non-Alcoholic Craft Beer

Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.

June 20, 2025

Logistics/Supply Chain

Live at GS1: Retail Says Its Future Demands Smarter Packaging

At GS1 Amplify, David Polinchock of Brand Experience Lab challenged brands to rethink packaging for a tech-driven, omnichannel world—where captivating experiences, not just data capture, define the future of retail.

June 11, 2025

Package Design

Does Your Packaging Need All That Performance?

Mars is asking a question of its packaging that might surprise its suppliers. 'Do we really need all of that performance? That barrier? That shelf life?' It had always been inexpensive and available, so there was no reason not to use high-performance film, for instance. But with sustainability emerging as a major KPI, brands are rethinking what they need.

June 3, 2025

Package Design

Mondelēz Files Lawsuit Against Aldi, Alleging Copied Packaging

Packaging for some of Aldi’s store brands closely mimics that of several Mondelēz products, including Oreos and Wheat Thins, a practice that Mondelēz claims is designed to confuse consumers.

June 2, 2025

Package Design

Breakthrough Label Design Strategies for Every Industry

From beauty to beverages, the most effective label designs do more than look good; they tell your brand’s story, reflect your industry, and stop the shelf-scroll in its tracks. Here's how to tailor labels for maximum impact by category.

June 2, 2025

Package Design

Malk Goes Vertical with Brand Mark to Beat Space Constraints

Plant-based milk producer Malk Organics is addressing what it felt was “a narrow, flat-facing label” with a redesign that provides a greater shelf presence.

May 29, 2025

Package Design

Coca-Cola, Capri Sun, and Starbucks Design Packaging for Enhanced User Experience

ThePackHub

See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ThePackHub's Innovation Zone.

May 22, 2025

Package Design

The Clear Can Conundrum

Although eye-catching from a marketing standpoint, beverage producers struggle to crack the code on a cost-effective and sustainable way to package beverages in clear cans.

April 29, 2025

Sustainability

Amazon and Microsoft Redesign Packaging for a Circular Future

At SPC Impact 2025, Amazon and Microsoft share how they’re transforming packaging systems through curbside-friendly materials, automation, and cross-functional design.

April 30, 2025

Package Design

Bridging Innovation, Commercialization in Sustainable Packaging

At SPC Impact, industry professionals from Kraft Heinz and Emerald Technology Ventures discuss how key partnerships are pushing packaging innovations forward, and which elements are key to scalability.

April 30, 2025

Podcasts

Through the Line Podcast: Tropicana Weathers Blowback from Package Redesign

Can you change packaging design without upsetting the consumer? Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.

April 22, 2025