Package Design

IoPP Announces 2025 Professional & Student AmeriStar Winners

View the winning packages and vote for the People's Choice Award at PACK EXPO Las Vegas in Booth W-100 and the Showcase of Packaging Innovations in the West Concourse.

August 6, 2025

Package Design

Package Design

Legal Things Everywhere, All at Once

While the administration is overhauling federal requirements, a flurry of new laws and proposals from individual states is creating a complex and often contradictory legal landscape that significantly impacts packagers.

August 4, 2025

Podcasts

Through the Line Podcast: Pet Food Packaging

Heckova!, DoggyLove, and Pure Balance showcase how premium design is being redefined to include sustainability, natural ingredients, and playful branding.

July 29, 2025

Package Design

Absolut Vodka Adds Glow Effect for Festival-Themed Bottles

The Swedish vodka company is collaborating with a European music festival for a limited-edition bottle design.

July 24, 2025

Package Design

Beer Label Lessons: A Masterclass in Visual Engagement

An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.

July 11, 2025

Cartoning

Energizer Gears Up for Paper-based Sustainable Packaging

To get to plastic-free packaging on its broad range of battery types and pack formats, Energizer and a key machinery partner started with a clean slate on both machines and materials.

July 7, 2025

Package Design

Kind Leans on Familiar Elements in New Brand Design

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like its four-color bars.

June 30, 2025

Package Design

Package Design Plants a Flag for Non-Alcoholic Craft Beer

Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.

June 20, 2025

Logistics/Supply Chain

Live at GS1: Retail Says Its Future Demands Smarter Packaging

At GS1 Amplify, David Polinchock of Brand Experience Lab challenged brands to rethink packaging for a tech-driven, omnichannel world—where captivating experiences, not just data capture, define the future of retail.

June 11, 2025

Package Design

Does Your Packaging Need All That Performance?

Mars is asking a question of its packaging that might surprise its suppliers. 'Do we really need all of that performance? That barrier? That shelf life?' It had always been inexpensive and available, so there was no reason not to use high-performance film, for instance. But with sustainability emerging as a major KPI, brands are rethinking what they need.

June 3, 2025

Package Design

Mondelēz Files Lawsuit Against Aldi, Alleging Copied Packaging

Packaging for some of Aldi’s store brands closely mimics that of several Mondelēz products, including Oreos and Wheat Thins, a practice that Mondelēz claims is designed to confuse consumers.

June 2, 2025

Package Design

Breakthrough Label Design Strategies for Every Industry

From beauty to beverages, the most effective label designs do more than look good; they tell your brand’s story, reflect your industry, and stop the shelf-scroll in its tracks. Here's how to tailor labels for maximum impact by category.

June 2, 2025

Package Design

Malk Goes Vertical with Brand Mark to Beat Space Constraints

Plant-based milk producer Malk Organics is addressing what it felt was “a narrow, flat-facing label” with a redesign that provides a greater shelf presence.

May 29, 2025