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Through the Line: Packaging and Processing
Podcasts
Through the Line Podcast: Top Episodes of 2025, #3: Tropicana Weathers Blowback from Package Redesign
The number 3 most downloaded episode: Changing packaging design without upsetting the consumer can be challenging to navigate. Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. Packaging World spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.
December 16, 2025

Package Design

Containers & Closures
McCormick's Old Bay Leads Charge of Spices Back to Tin
McCormick's Old Bay, and newer clean-label players, are bringing spices back to printed tin, pairing shelf impact and vintage charm with potential sustainability upside as EPR pressures grow.
December 12, 2025
Old Bay Seasoning in tin: McCormick’s Old Bay returns to its classic printed tin canister—iconic blue-and-yellow graphics with a red lid—shown here with front panel and back label (nutrition facts/recipes).
Package Design
PatrĂłn Tequila Introduces First New Bottle Design in Over Three Decades
Tequila producer PatrĂłn’s new bottle design adds new touches inspired by the agave piña while maintaining its bell-shaped silhouette.
December 3, 2025
Patrón's new bottle design retains the bell-shaped silhouette and ball-shaped cork of the legacy bottle, but makes updates in features including the bottle shape and elevated bee logo.
Package design
Building Better Brushers: How Babsy Reinvented the Children’s Toothbrush Through Design and Play
The packaging channels an arts-and-crafts aesthetic, made to look like a creative kit rather than a sterile healthcare product.
November 26, 2025
The packaging design for the Build-A-Brush encourages play, and is also scalable for future starter kits, brush heads, and expansion packs.
Recycling
Babybel Latest Brand to Join Paperization Trend
By replacing bio-based cellophane with recyclable paper, Babybel shows how large brands can reduce plastic at scale while maintaining quality, safety, and consumer appeal, stakeholders say.
November 24, 2025
High-volume production runs highlight the scale of Babybel’s global transition from cellophane to paper packaging.
Digital Transformation
How AI Is Rewriting the Rules of New Product and Package Testing
Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.
November 21, 2025
From plain pack stock image (left) to a (hypothetical) branded prototype, shown in context on a shower shelf (right), AI artwork and context images now take minutes, not weeks.
Package Design
Independent Can Company Captures IMDPA Award of Excellence
Independent Can Company
The IMDPA Award of Excellence in Specialty Packaging for the “Santa with Reindeer” tapered pail recognizes Independent Can's print quality and design innovation within the metal packaging industry.
November 12, 2025
25 Timdpa Award Photo (002)
Package Design
Independent Can Captures IMDPA Award of Excellence
Independent Can Company
Independent Can Company receives the International Metal Decorating and Packaging Association’s award for its “Santa with Reindeer” tapered pail, recognizing the company’s ongoing commitment to quality, innovation, and craftsmanship in metal packaging.
November 4, 2025
Independent Can Company's “Santa with Reindeer” tapered pail
Recycling
Colgate & Amazon Turned Recycling Data into Insight; Now Other CPGs Can, Too
Pilots with Colgate-Palmolive and Amazon helped shape Glacier’s new DataStream platform, a subscription tool launched today that lets CPGs verify recyclability performance and close the loop between packaging design and real sortation and recovery outcomes.
November 4, 2025
Glacier’s AI system identifies a Colgate toothpaste tube on a Material Recovery Facility (MRF) conveyor line. The system uses optical and material recognition to distinguish HDPE tubes from other plastics, verifying how often they are captured in the recycling stream.
Sustainable Packaging
With EMF’s New 2030 Plastics Agenda Targets, Signatories Pivot from Ambition to Scale
The Ellen MacArthur Foundation’s new 2030 Plastics Agenda, released today, turns lessons from earlier shortfalls into a pragmatic blueprint for scale. It aims to trade isolated ambition for collaboration, policy alignment, and systems change. Nearly a decade after setting (a maybe too) ambitious 2025 plastics reduction goals, global brands and CPGs are rethinking what real progress looks like.
November 3, 2025
Under the 2018–2025 Global Commitment, participating brands reduced virgin plastic use, tripled recycled content, and cut 775,000 tonnes of problematic packaging — avoiding the use of one barrel of oil every second.
Package Design
Krusteaz Streamlines Packaging Artwork Management
Moving from manual packaging artwork reviews to a digital workflow, baking mix company Krusteaz improves collaboration, speeds approvals, and ensures every label is accurate.
October 31, 2025
Krusteaz teams manage artwork approvals through WebCenter’s centralized platform, which tracks every task and ensures each packaging design meets brand and regulatory standards.
Recycling
H2R Decision Matrix Clarifies What Is & Isn’t Deemed ‘Widely Recyclable’
GreenBlue’s How2Recycle program releases a public-facing framework to help brand owners and suppliers understand how recyclability designations are made, and why not every package earns a “Widely Recyclable” label.
October 24, 2025
According to GreenBlue, the Decision Matrix was developed to address member demand for greater transparency regarding how recyclability determinations are made. Brand owners may submit a package for review only to learn it does not meet the program’s recyclability threshold.
Package Design
V8 Energy Gives its Package Design a Refreshing Boost
Campbell’s Company brand V8 Energy is highlighting its “better-for-you” positioning and aiming for greater shelf impact with its new design.
October 23, 2025
V8 Energy's new package design features simplified and focused fruit imagery and flavor-specific coloring.
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Products
Metal Deco Cans With Chips Final[20]
Metal Packaging Color Libraries
A collaboration between Sun Chemical and X-Rite has resulted in PantoneLIVE digital color libraries specifically for two-piece aluminum cans.
Messe DĂŒsseldorf to Promote “Interpack Alliance” at PACK EXPO 2025
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