Podcasts

Through the Line Podcast: Pet Food Packaging

Heckova!, DoggyLove, and Pure Balance showcase how premium design is being redefined to include sustainability, natural ingredients, and playful branding.

July 29, 2025

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Package Design

Absolut Vodka Adds Glow Effect for Festival-Themed Bottles

The Swedish vodka company is collaborating with a European music festival for a limited-edition bottle design.

July 24, 2025

Workforce

ICPF and Arden Donate Software to Indiana State University

ICPF (International Corrugated Packaging Foundation)

Arden Software donates 50 licenses of its Impact Designer Professional software to the ICPF for use at Indiana State University, providing students in the Packaging Engineering Technology program with hands-on experience in industry-leading design tools.

July 17, 2025

Package Design

Beer Label Lessons: A Masterclass in Visual Engagement

An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.

July 11, 2025

Cartoning

Energizer Gears Up for Paper-based Sustainable Packaging

To get to plastic-free packaging on its broad range of battery types and pack formats, Energizer and a key machinery partner started with a clean slate on both machines and materials.

July 7, 2025

Package Design

Kind Leans on Familiar Elements in New Brand Design

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like its four-color bars.

June 30, 2025

Package Design

Package Design Plants a Flag for Non-Alcoholic Craft Beer

Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.

June 20, 2025

Logistics/Supply Chain

Live at GS1: Coca-Cola’s Topo Chico Shows Packaging’s Frontline Role in 2D Barcode Ascendency

At GS1 Connect, Coca-Cola’s Ryan Vann and Schnucks’ Mike Wait shared lessons from piloting 2D barcodes on Topo Chico, revealing why the shift from 1D to 2D is a careful evolution—not a quick flip—for even the biggest brands.

June 13, 2025

Reusable/Returnable

Clean Cult Rolls Out Redesigned Refill System at Target

Clean Cult brings its redesigned refill system to Target shelves nationwide, pairing prefilled aluminum bottles with recyclable paperboard cartons in a packaging revamp that reduces plastic and simplifies reuse for everyday consumers.

June 10, 2025

Package Design

Does Your Packaging Need All That Performance?

Mars is asking a question of its packaging that might surprise its suppliers. 'Do we really need all of that performance? That barrier? That shelf life?' It had always been inexpensive and available, so there was no reason not to use high-performance film, for instance. But with sustainability emerging as a major KPI, brands are rethinking what they need.

June 3, 2025

Package Design

Mondelēz Files Lawsuit Against Aldi, Alleging Copied Packaging

Packaging for some of Aldi’s store brands closely mimics that of several Mondelēz products, including Oreos and Wheat Thins, a practice that Mondelēz claims is designed to confuse consumers.

June 2, 2025

Package Design

Breakthrough Label Design Strategies for Every Industry

From beauty to beverages, the most effective label designs do more than look good; they tell your brand’s story, reflect your industry, and stop the shelf-scroll in its tracks. Here's how to tailor labels for maximum impact by category.

June 2, 2025

Package Design

Malk Goes Vertical with Brand Mark to Beat Space Constraints

Plant-based milk producer Malk Organics is addressing what it felt was “a narrow, flat-facing label” with a redesign that provides a greater shelf presence.

May 29, 2025