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Coca-Cola, Nivea Top List of Multi-Category Sustainability Innovations

Regardless of product category, companies are focusing on earth-conscious packaging solutions.

Coca-Cola's first bottle made from 100% rPET.
Coca-Cola's first bottle made from 100% rPET.

Whether in the beverage or home care category, and whether using recycled plastic or finding new ways to recycle that plastic, finding a path toward a sustainable future is top priority for brands.

PMMI Business Intelligence’s 2022 report “Future of Packaging and Sustainability” lists some notable innovations in sustainability from recent years, including examples from both category giants and smaller brands.

New rPET Bottle is CocaCola’s First

Coca-Cola made a splash in the rigid plastic packaging space in February 2021 with its first bottle made from 100% recycled PET (rPET).

Coca-Cola's 13.2-oz rPET bottleCoca-Cola's 13.2-oz rPET bottleThe 13.2-oz rPET bottle targets teens and 18- to 35-year-olds seeking portion control, as well as “price sensitive 20-oz shoppers,” suggesting that the smaller, less expensive package size may displace some 20-oz PET bottles on U.S. shelves, the report says.

The new rPET initiative in the U.S. follows earlier strides in Europe, with Coca-Cola Europacific partners transitioning to 100% rPET packaging across all pack sizes for carbonated brands in Sweden and Norway.

Read article   Read more about Coca-Cola's rPET packaging in Sweden

The report predicts that impulse-purchase package sizes will continue to shrink, with smaller multipacks and an adjusted price-package mix, simultaneously cutting sugar per serving while boosting companies’ bottom lines.

Refillables And Sustainable Materials in Beauty and Personal Care

Several leaders in the beauty and personal care category have started offering refillable and reusable options.

The trend gained traction first with luxury or direct-to-consumer brands, but it is now widespread even among well-known mass brands. 

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