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PELV Showcase 2025

Packaging World PELV Showcase 2025

Beer Label Lessons: A Masterclass in Visual Engagement

An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.

July 11, 2025

The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.

Compostable Capsules for Nespresso Original Line Systems

This specialty coffee roaster saw an opportunity when a customer asked for compostable packaging materials. “We’re heavily invested into doing this right,” says the firm’s president.

July 11, 2025

Bagging & Pouching

Video: Coffee Producer Mayorga Adds a Bagger to Meet Surge Demand

Mayorga Organics, a family-owned coffee company built on strong relationships with family-owned coffee growers in Latin America, relies on automation to optimize efficiency.

February 5, 2025

Mayorga uses its newest pouch filling system to produce whole bean and ground coffee in both 2- and 5-lb sizes.

Redefining Premium in Pet Food & Beverages Through Packaging

As beliefs around what constitutes a ‘premium’ product evolve in the pet food and beverage industries, so too must packaging change to communicate the value of these products.

February 3, 2025

Walmart’s Pure Balance pet food bag uses high-quality photography to convey freshness and natural ingredients. Photo courtesy of Equator Design

Four Trends Shaping Beer and Wine Design in 2025

Learn how etches and imprints, intricate artwork and photography, playful mascots, and other techniques can be used on your beer or wine packaging to make a lasting impression on-shelf.

January 29, 2025

From left: By exsenz on 99designs by Vista; by Sasha999 on 99designs by Vista; and label by nestorson on 99designs by Vista. Photos courtesy of 99designs by Vista.

Coding & Marking

"Tattooed" Fruits Grab Attention, Save Plastic with Laser Date Coding

Laser etching directly onto suitably thick-skinned fruits like mangos and avocados lets Westfalia Fruit eschew plastic price look-up tags with date codes, while standing out on the shelf. Possibilities for unique designs, even 2D codes, abound.

December 18, 2024

The original objective was to reduce plastic usage while maintaining the quality of the fruit. As the project progressed, Benard realized Westfalia could be creative with the information laser etched onto the fruit.

Bagging & Pouching

Cannabis Distributor Supercharges Packaging Efficiency with Automation

A combination scale, bagger, checkweigher, and coding and marking operations accelerated packaging production efficiency to 300 parts per labor hour, up from 40 parts per labor hour.

December 4, 2024

lbs. distribution was founded in 2017 by a group of cannabis entrepreneurs with the goal of creating a robust and efficient supply chain of legal cannabis throughout California.

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