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More from L'Oreal
Robotics
L’Oreal’s Robotic Packaging Line Replaces Five Machines In French Plant
Robotic applications from the field with Packaging World’s Pat Reynolds. Global beauty CPG L'Oreal delivers flexibility in French plant with robots and extended transport system.
Sustainability
L’Oréal USA reports on sustainability goals
Company reports advancements in the areas of reduced carbon emissions, less waste and water usage, and improved packaging, among other successes.
Contract packaging
P&G, J&J, Unilever, L'Oreal, Estee Lauder join forces for a single quality audit standard
The Foundation for Strategic Sourcing (F4SS) and consumer goods giants unveils AuditOne. It promises a single industry-wide standard for brands and a single, annual audit for logistics co-pack and other service providers.
Primary packaging
L'Oréal embraces automation for new blister-sealing lines
Multiple robots help pick-and-place blister packs of L’Oréal’s Baby Lips line of lip balms on two lines running 50 and 100 packs/min.
Home
New packaging affirms hair brand's fashion-forward style
New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
Materials & containers
L'Oreal shampoo line gets a whole new look
L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
Materials & containers
OFF THE SHELF: L'Oreal's cleverly functional package
Senior editor Anne Marie Mohan demonstrates how a skin scrubbing device becomes part of the packaging in L'Oreal's new go 360 Clean exfoliating scrub.
