Tide’s polypropylene caps undergo LaserSharp marking on two sides. On the left, we see an inverted bottle where Tide’s blue detergent is completely filling the dosing cap. Fill-level guidelines are visible both when detergent is in the cap as pictured, and when the cap is empty. On the upper right, we see the OXI logo on the other side of the cap. This branding/logo was also marked on the cap in the LaserSharp process.
LasX, insets added for emphasis by Packaging World
Procter & Gamble introduced laser-marked caps on its Tide Ultra OXI Boost liquid detergent, applying LasX’s LaserSharp Marking technology to enhance both consumer usability and packaging sustainability. The new application replaces molded-in dosing bars or printed indicators with precisely marked, permanent graphics that clearly show fill levels for small, medium, and large laundry loads.
“We were exploring laser marking as a way to improve sustainability of packaging—less waste with labels and other materials—as well as clear, more permanent on-pack communication,” says a P&G spokesperson. “The exploration on cap was a natural application, given the importance of clearly conveying dosing guidance for optimal results.”
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