Herbal Wellness Brand Prioritizes Purposeful Packaging

Roots and Leaves pairs sustainable packaging materials with apothecary-inspired design to reflect its commitment to clean, plant-based wellness and traditional herbal values.

May 4, 2026

Package design: Page 3

Adidas, Himalaya Wellness Company, and Kellanova Reduce Packaging Materials

See a few examples of packaging designed to reduce materials from Adidas, Himalaya Wellness Company, and Kellanova from ThePackHub’s Innovation Zone.

May 3, 2026

Trivium Packaging standardized and optimized the can format used in production, enabling a reduction in total weight of approximately 25%.

Operational Excellence

MECH-I-TRONIC Expands into the Americas to Strengthen Its Global Presence

The mechatronic provider acquires Apex Machine (U.S.) and RK Ferramentaria (Brazil) and aims to reach a target of €500 million (about $586 million) in revenue by 2028, supported by further M&A activity.

May 1, 2026

Bagging & Pouching

From Window to Workflow: Prospector Redesigns Pouch for Scale

As distribution expanded beyond regional retail into national grocery and hospitality channels, Prospector Popcorn replaced its windowed pouch with a metallized structure and macro photography, aligning graphics, materials, and operations for consistent shelf performance and shelf life.

April 30, 2026

Prospector Popcorn’s redesign replaces a transparent window with macro product photography, while moving the flavor name to the center of the pouch for improved shelf visibility and consistency across distribution.

Paper Battery Pack Pioneer Evolves from D2C to Retail

With paperboard packs designed to ship, store, organize, and recycle what it describes as ‘the only zero-waste batteries on the planet,’ Better Battery Co. evolves its packaging system from D2C innovation into a retail-ready format.

April 30, 2026

As Better Battery Co. expanded from large-format kits into a broader retail assortment, it unified its redesigned packaging around a signature teal visual system that strengthens shelf impact, improves product-line cohesion, and helps consumers quickly navigate battery sizes and formats.

Package Printing

Tostitos Gets a Packaging Refresh Signaling Craft Chips

PepsiCo updates flexible packaging graphics for its Tostitos brand, with expanded-gamut printing and matte finishes while maintaining machinability and shelf life.

April 27, 2026

The updated packaging (right) uses a cream-colored background to create visual cohesion across the Tostitos portfolio.

Heinz, Pabst Blue Ribbon, and Campari Group Design Packaging for the Consumer Experience

See a few examples of packaging that enhances the user experience from Heinz, Pabst Blue Ribbon, and Campari Group from ThePackHub’s Innovation Zone.

April 27, 2026

The bottle has been engineered to support precise dispensing, enabling chefs to control portion sizes more effectively.

MSU School of Packaging Appoints Dr. Brian Via as Its Next Director

Michigan State University School of Packaging

Via's five-year term as Michigan State University SoP's director begins July 13, 2026.

April 23, 2026

Digital Transformation

Agents Do the Work: What Agentic AI Means for Packaging Operations

Agentic AI is emerging as a new layer of automation in packaging, where software agents plan, execute, and refine complex workflows, from testing to design to factory automation, helping teams reduce cycle times, improve quality, and scale decision-making.

April 22, 2026

AI-driven systems are increasingly used to evaluate and coordinate packaging workflows, from inspection and validation to broader process decision-making.

Google’s Ken Leung Reimagines "Shock & Vibes" Package Testing

How new tools, namely high-speed cameras in conjunction with AI, are helping engineers at Google and beyond understand what’s happening inside products during transport. They're building an open-source playbook to design packaging accordingly.

April 21, 2026

Logistics/Supply Chain

Google's AI Vision Rethink of Package Testing for 'Shock & Vibes'

In work that will translate to CPG, Google’s Ken Leung is using high-speed imaging and AI-driven analysis to reveal what’s really happening inside packaged data center hardware, and why traditional testing methods may be missing the point.

April 20, 2026

As electronics like PCBs (printed computer boards) are packed and prepared for shipment, even small movements during transport can introduce stresses that may not be immediately visible—but can lead to failure over time.

Clean Cult, Everest, and Jordan Olive Oil Launch Paper-based Packaging

See a few examples of paper-based packaging from Clean Cult, Everest, and Jordan Olive Oil from ThePackHub’s Innovation Zone.

April 20, 2026

The cartons are made primarily from paper-based materials and are intended to function as refill packs that can be used alongside the company’s reusable aluminum containers.

E-commerce/D2C packaging

Amazon’s ISTA Approach Signals What It Expects from Brand Packaging

Amazon is leaning on ISTA testing to align suppliers and validate packaging performance, particularly for large and bulky items where damage risk is higher and returns are costlier. in fact, SIPP certification standards that apply to TVs today may be coming to large-format packaging and AMXL.

April 17, 2026

Amazon shipments vary widely in size and handling requirements, with larger items requiring packaging that can withstand orientation controls, extended transit, and more complex delivery conditions.

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Products

Mmb P Alaska Bright New Product Launch Visual 760x560

Next-Gen Folding Boxboard

MM Board & Paper's ALASKA BRIGHT NEW maintains print quality and converting performance while improving material efficiency for a wide range of packaging applications.

Digital Embellishment Solutions for Flexible Packaging

Pet Food Packaging