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Kind's new logo features the brand's four-color bars now surrounding the wordmark.
Package Design
Kind Leans on Familiar Elements in New Brand Design
Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like its four-color bars.
June 30, 2025

Package design

Package Design
Package Design Plants a Flag for Non-Alcoholic Craft Beer
Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.
June 20, 2025
Each can of Nialis non-alcoholic beer depicts silhouetted hikers or explorers bearing flags—a symbolic nod to Summit’s entry into the NA segment.
Logistics/Supply Chain
Live at GS1: Coca-Cola’s Topo Chico Shows Packaging’s Frontline Role in 2D Barcode Ascendency
At GS1 Connect, Coca-Cola’s Ryan Vann and Schnucks’ Mike Wait shared lessons from piloting 2D barcodes on Topo Chico, revealing why the shift from 1D to 2D is a careful evolution—not a quick flip—for even the biggest brands.
June 13, 2025
Coca-Cola’s Topo Chico Sabores Passionfruit can serves as a real-world example of a dual-function 2D barcode: embedded with GS1 Digital Link standards for retail scanning and SmartLabel access, and positioned 50 mm from the 1D UPC to avoid double scans.
Reusable/Returnable
Clean Cult Rolls Out Redesigned Refill System at Target
Clean Cult brings its redesigned refill system to Target shelves nationwide, pairing prefilled aluminum bottles with recyclable paperboard cartons in a packaging revamp that reduces plastic and simplifies reuse for everyday consumers.
June 10, 2025
Clean Cult’s redesigned refillable/reusable packaging system features prefilled aluminum bottles and recyclable paperboard cartons in fresh, scent-forward designs.
Package Design
Does Your Packaging Need All That Performance?
Mars is asking a question of its packaging that might surprise its suppliers. 'Do we really need all of that performance? That barrier? That shelf life?' It had always been inexpensive and available, so there was no reason not to use high-performance film, for instance. But with sustainability emerging as a major KPI, brands are rethinking what they need.
June 3, 2025
Mars' Kind brand's new paper-based wrapper has a shorter shelf life than the existing polypropylene wrapper. But for grab-and-go sales of a product likely to be immediately consumed, is all that shelf-life necessary?
Package Design
Mondelēz Files Lawsuit Against Aldi, Alleging Copied Packaging
Packaging for some of Aldi’s store brands closely mimics that of several Mondelēz products, including Oreos and Wheat Thins, a practice that Mondelēz claims is designed to confuse consumers.
June 2, 2025
Aldi's chocolate sandwich cookie features blue packaging similar to that of Mondelēz's Oreo.
Package Design
Breakthrough Label Design Strategies for Every Industry
From beauty to beverages, the most effective label designs do more than look good; they tell your brand’s story, reflect your industry, and stop the shelf-scroll in its tracks. Here's how to tailor labels for maximum impact by category.
June 2, 2025
The Ordinary’s clinical-style labels use small fonts, monochrome palettes, and pharmaceutical cues to convey scientific credibility and minimalist sophistication.
Package Design
Malk Goes Vertical with Brand Mark to Beat Space Constraints
Plant-based milk producer Malk Organics is addressing what it felt was “a narrow, flat-facing label” with a redesign that provides a greater shelf presence.
May 29, 2025
The above image shows Malk Organics' oat and almond milk product packaging before (left) and after (right) its redesign.
Logistics/Supply Chain
Tariffs and Packaging—the Mother of Necessity?
Despite recurring challenges like tariffs, the packaging industry historically has adapted through innovative designs, supply chain diversification, and close collaboration, demonstrating its resilience in maintaining critical economic functions.
May 27, 2025
Dawn Burcham
Package Design
Coca-Cola, Capri Sun, and Starbucks Design Packaging for Enhanced User Experience
ThePackHub
See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ThePackHub's Innovation Zone.
May 22, 2025
The campaign now features QR code-enabled packaging that links to a digital hub, allowing consumers to personalize cans and bottles with names or messages not found in stores.
Package Design
The Clear Can Conundrum
Although eye-catching from a marketing standpoint, beverage producers struggle to crack the code on a cost-effective and sustainable way to package beverages in clear cans.
April 29, 2025
Orka energy drinks are filled in a PET bottle with aluminum closures seamed on, and what appears to be a lightly printed, otherwise transparent pressure-sensitive PE label.
Digital Transformation
20% Sales Lift? The Case for Connected Packaging
Connected packaging is emerging as a powerful tool for brands to drive engagement, deliver personalized experiences, and unlock valuable consumer insights—one QR scan at a time.
April 28, 2025
Image courtesy of Getty Images
Containers & Closures
Paper Cup Marries Finnish Licorice with Forest Innovation
From forest to shelf, a new package from Finnish licorice maker Kouvolan Lakritsi delivers a circular economy story rooted in regenerative forestry, renewable materials, and collaborative design.
April 23, 2025
Kouvolan Lakritsi, a family-run confectionery known for its traditionally cooked licorice, has unveiled a new recyclable and reclosable paper cup for retail. Image courtesy of Metsä Group.
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