Krusteaz teams manage artwork approvals through WebCenter’s centralized platform, which tracks every task and ensures each packaging design meets brand and regulatory standards.
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Krusteaz Streamlines Packaging Artwork Management
Moving from manual packaging artwork reviews to a digital workflow, baking mix company Krusteaz improves collaboration, speeds approvals, and ensures every label is accurate.
October 31, 2025

Package design

Recycling
H2R Decision Matrix Clarifies What Is & Isn’t Deemed ‘Widely Recyclable’
GreenBlue’s How2Recycle program releases a public-facing framework to help brand owners and suppliers understand how recyclability designations are made, and why not every package earns a “Widely Recyclable” label.
October 24, 2025
According to GreenBlue, the Decision Matrix was developed to address member demand for greater transparency regarding how recyclability determinations are made. Brand owners may submit a package for review only to learn it does not meet the program’s recyclability threshold.
Package Design
V8 Energy Gives its Package Design a Refreshing Boost
Campbell’s Company brand V8 Energy is highlighting its “better-for-you” positioning and aiming for greater shelf impact with its new design.
October 23, 2025
V8 Energy's new package design features simplified and focused fruit imagery and flavor-specific coloring.
Package Design
Lightweight Alloy Lifts Design and Sustainability in Axe Aerosol Can
Trivium Packaging’s aluminum can for Axe Fine Fragrance uses a proprietary alloy to cut weight by 5% while preserving strength and design precision, earning an IMDPA Best in Category award for Aerosols & Bottles.
October 21, 2025
Axe Fine Fragrance aluminum aerosol can from Trivium Packaging features a proprietary lightweight alloy and precision metal printing that align technical engineering with scent-inspired design.
Recycling
FrogTape Trades Plastic 'Cans' for Paperboard Cartons
The painter’s tape brand re-engineered its iconic rigid pack into a recyclable paperboard format. This example of the paperization trend maintains shelf visibility, edge protection, and consumer convenience. The company invested in new forming and sealing systems.
October 20, 2025
The redesigned pack retains FrogTape’s curved silhouette and bold color cues while introducing a resealable tabbed closure. The structure preserves edge protection and on-shelf recognition once provided by the plastic canister.
Package Design
Live from London Packaging Week: Bentley Fragrance Package Embodies Elegance and Sustainability
Bentley Motors extends its design philosophy beyond the automotive world with a fragrance package that reflects precision, purity, and a clear commitment to sustainable materials.
October 17, 2025
The Bentley Become fragrance bottle features a minimalist silhouette inspired by the brand’s design language and crafted with recyclable, responsibly sourced materials.
Bio-based
Great Earth Expands Use of Fiber-Based Closures to Entire Line
Swedish nutraceutical brand rolls out paper screw caps across all supplement jars, a first large-scale commercial use of Blue Ocean Closures’ molded fiber technology.
October 17, 2025
Great Earth’s full supplement line now features molded fiber screw caps developed with Blue Ocean Closures, replacing plastic across more than 70 products.
Package Design
Live from London Packaging Week: Microsoft Embeds Inclusive Design
Microsoft’s Kevin Marshall discusses how a focus on inclusivity and accessibility has reshaped the company’s approach to packaging, driving both innovation and empathy in global product design.
October 16, 2025
Microsoft's Kevin Marshall speaks at London Packaging Week about how inclusive design principles are transforming the company’s approach to packaging.
Podcasts
Through the Line Podcast: Package Design Plants a Flag for Non-Alcoholic Craft Beer
Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.
October 14, 2025
Through the Line: Packaging and Processing
Package Design
DataLase, KilianDruck GrĂźnstadt Dinges, and EcoCortec Design Packaging for Enhanced Functionality
ThePackHub
See a few examples of packaging designed for enhanced functionality from DataLase, KilianDruck Grünstadt Dinges, and EcoCortec from ThePackHub’s Innovation Zone.
October 8, 2025
The innovation enables packaging to transition from clear to black or white using a pulsed fiber laser, offering a label-free solution for inline coding.
Digital Transformation
The Rise of Connected Packaging
Jenny Stanley, founder of Appetite Creative, talks with Packaging World about the power of connected packaging to drive data, engagement, and sustainability.
October 7, 2025
Jenny Stanley, founder and managing director, Appetite Creative
Workforce
Ricardo De Genova Joins Sabert Corporation as Senior Vice President of Innovation
Sabert Corporation
In the role De Genova will build upon the company's legacy of food packaging innovation to drive customer success and advance sustainability through technology and collaboration.
September 29, 2025
Ricardo De Genova Headshot 800x800
Cartoning
Metsä Board Design for LUMENE’s Advent Calendar Wins “Carton of the Year” Award
Metsä Board
The 2024 LUMENE Beauty Advent Calendar, designed by Metsä Board and manufactured by VG Kvadra Pak using Metsä Board's paperboard, won the Carton of the Year award at the European Carton Excellence Awards.
September 23, 2025
Mb 1 Lumene Ecea 2025 Web
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Products
delfort's thinwrap transparent gloss HS
Transparent, Heat-sealable Paper
delfort's thinwrap transparent gloss HS is a heat-sealable, recyclable, and food-safe transparent paper that allows consumers to see products through paper-based packaging.
Metal Packaging Color Libraries
Messe Düsseldorf to Promote “Interpack Alliance” at PACK EXPO 2025
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