Sustainability
Circular Ventures, LLC
June 3, 2026

Package design

Recycling
New Research, to be Revealed at PRS, Examines Recyclability, Purchase Intent
A new national study, to be officially revealed in a few weeks at the Packaging Recycling Summit, explores how consumers rank packaging recyclability alongside price, brand preference, and product information. It offers a fresh perspective on packaging strategy and sustainability communication.
June 3, 2026
When consumers were asked to identify the single purchasing attribute they consider 'extremely important,' price/value ranked first by a wide margin (41%), followed by brand preference (23%) and nutrition information (18%). Packaging recyclability ranked last at 2.5%, suggesting it plays a limited role in purchase decisions relative to cost, brand, and product information.
Package Design
Kraft Heinz's Stand-u Pouch for Tomato Paste, Aldi Uses Thermochromic Label for Wine Temperature, and Z2 Performance's Easy-tear Sachet
ThePackHub
See a few examples of packaging designed to enhance the user experience from Kraft Heinz, Aldi, and Z2 Performance from ThePackHub’s Innovation Zone.
May 31, 2026
The stand-up pouch format allows for efficient shelf display and improved space utilization during transport and storage compared to rigid alternatives.
Reusable/Returnable
Lierac Brings Refillability to Skincare with Custom Square Glass Jar
Lierac’s Lift Integral Day Cream pairs a custom square Gerresheimer container with Medicos Group's patented Re-CliCK rotation-locking refill system.
May 29, 2026
Lierac
Package Design
Designing for Delight: The Fresh Market Reimagines Own-Brand Packaging
The Fresh Market’s Michelle Beck and Equator’s Glyn Robinson share how close collaboration shaped TFM’s own-brand packaging redesign focused on storytelling, discovery, and shelf impact.
May 28, 2026
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Recycling
Show and Tell: Inside Better Battery’s Multifunctional Paper Battery Pack
A closer look at the innovative package design features that allow Better Battery’s paperboard format to function as a shipper, storage case, and battery return system.
May 26, 2026
Thumbnail
Package Design
Leisure Hydration, Mastronardi Produce, and Whisky Me Introduce Packaging Design Changes
ThePackHub
See a few examples of packaging design changes from Leisure Hydration, Mastronardi Produce, and Whisky Me from ThePackHub’s Innovation Zone.
May 26, 2026
The redesign reflects a shift towards prioritizing flavor recognition and emotional engagement at point of sale, particularly within a crowded functional beverage category.
Package Design
The Fresh Market Brings the Magic of its Store to the Shelf
Through a redesign spanning more than 700 SKUs, the specialty grocer uses storytelling, color, and illustration to extend its sensory in-store experience into the aisle.
May 22, 2026
Equator Design reimagined The Fresh Market’s premium chocolate bars as a collectible ‘Chocolate Library,’ with each flavor treated like its own illustrated book cover while remaining part of a cohesive, giftable set designed to cross-merchandise with wine and cheese.
Sustainable Packaging
Women in Packaging & Processing Video Series: Linda Roman
How a passion for recycling can fuel a successful career. Tune in to this one-minute video about how Linda Roman of Kraft Heinz got her start in packaging.
May 21, 2026
Linda And I
Package Design
Dove Brings Fine Art to Hair Repair Packaging
Limited-edition Walmart-exclusive collection pairs Dove’s hair repair technology with gallery-inspired bottles featuring iconic works from Monet, Cassatt, and van Gogh.
May 20, 2026
Dove’s limited-edition Art of Repair collection features black, 100% PCR bottles designed as a gallery-like backdrop for iconic artworks, alongside a serum that showcases imagery through a reverse-label design.
Recycling
Apple, Coram CVS Specialty Infusion Services, and Littleseed Use Paper-Based Packaging
ThePackHub
See a few examples of paper-based packaging from Apple, Coram CVS Specialty Infusion Services, and Littleseed from ThePackHub’s Innovation Zone.
May 18, 2026
Apple reports that recycled materials account for approximately 30% of the total material used across its shipped products.
Digital Transformation
Live from interpack: Compact Machines, Smart Packaging, & Multi-Function Design
From space-saving inspection systems and energy-efficient drives to recyclable mono-material films and smart packaging tradeoffs, interpack’s final day highlighted how suppliers are balancing sustainability, functionality, and operational simplicity.
May 14, 2026
Xbr P Ukbg 720
Reusable/Returnable
Procter & Gamble, Nestlé, and Ollie Design Reusable and Refillable Packaging
ThePackHub
See a few examples of packaging designed for reuse and refills from Procter & Gamble, Nestlé, and Ollie from ThePackHub’s Innovation Zone.
May 11, 2026
The spout aims to deliver a controlled, mess-free pouring experience, addressing common consumer concerns associated with refilling liquid products.
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