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Through the Line: Packaging and Processing
Podcasts
Through the Line Podcast: Top Episodes of 2025, #3: Tropicana Weathers Blowback from Package Redesign
The number 3 most downloaded episode: Changing packaging design without upsetting the consumer can be challenging to navigate. Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. Packaging World spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.
December 16, 2025

Package design

Containers & Closures
McCormick's Old Bay Leads Charge of Spices Back to Tin
McCormick's Old Bay, and newer clean-label players, are bringing spices back to printed tin, pairing shelf impact and vintage charm with potential sustainability upside as EPR pressures grow.
December 12, 2025
Old Bay Seasoning in tin: McCormick’s Old Bay returns to its classic printed tin canister—iconic blue-and-yellow graphics with a red lid—shown here with front panel and back label (nutrition facts/recipes).
Recycling
Ryp Labs, SPG, and Waitrose & Partners Design Packaging with Added Functionality
ThePackHub
See a few examples of packaging designed for added functionality from Ryp Labs, SPG, and Waitrose & Partners from ThePackHub’s Innovation Zone.
December 12, 2025
The company claims the stickers can increase the shelf life of fruit by 40–100%, depending on the type of produce.
Package design
Science-backed Women’s Health Essentials in Packs Designed for Every Hormonal Stage
Biologica launches in art deco tins meant to be displayed as part of a daily ritual.
December 9, 2025
While the sachets makes it easy for on-the-go consumption, and the artistic tins (when set out as a display) offer that daily reminder to use the product, the real goal and pride in this project for Joey and Liz Zwillinger is the art.
Package Design
PatrĂłn Tequila Introduces First New Bottle Design in Over Three Decades
Tequila producer Patrón’s new bottle design adds new touches inspired by the agave piña while maintaining its bell-shaped silhouette.
December 3, 2025
Patrón's new bottle design retains the bell-shaped silhouette and ball-shaped cork of the legacy bottle, but makes updates in features including the bottle shape and elevated bee logo.
Package design
Butterfly Cannon
December 3, 2025
Package design
Servaire & Co
December 3, 2025
Package design
Building Better Brushers: How Babsy Reinvented the Children’s Toothbrush Through Design and Play
The packaging channels an arts-and-crafts aesthetic, made to look like a creative kit rather than a sterile healthcare product.
November 26, 2025
The packaging design for the Build-A-Brush encourages play, and is also scalable for future starter kits, brush heads, and expansion packs.
Recycling
SodaStream, Mastronardi Produce, and Presto Design Paper-based Packaging
ThePackHub
See a few examples of paper-based packaging from SodaStream, Mastronardi Produce, and Presto from ThePackHub’s Innovation Zone.
November 25, 2025
The SIG Dome is made primarily from FSC-certified paperboard, the packaging is produced using 100% renewable electricity and is intended to be fully recyclable.
Recycling
Babybel Latest Brand to Join Paperization Trend
By replacing bio-based cellophane with recyclable paper, Babybel shows how large brands can reduce plastic at scale while maintaining quality, safety, and consumer appeal, stakeholders say.
November 24, 2025
High-volume production runs highlight the scale of Babybel’s global transition from cellophane to paper packaging.
Digital Transformation
How AI Is Rewriting the Rules of New Product and Package Testing
Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.
November 21, 2025
From plain pack stock image (left) to a (hypothetical) branded prototype, shown in context on a shower shelf (right), AI artwork and context images now take minutes, not weeks.
Recycling
Coca-Cola, PatrĂłn, and Mondi Design Packaging with Reduced Materials
ThePackHub
See a few examples of packaging designed with reduced materials from Coca-Cola, Patrón, and Mondi from ThePackHub’s Innovation Zone.
November 14, 2025
Instead of shrink film, the bottles are held together using strategically placed adhesive dots, paired with a recyclable cardboard handle for carrying.
Package Design
Independent Can Company Captures IMDPA Award of Excellence
Independent Can Company
The IMDPA Award of Excellence in Specialty Packaging for the “Santa with Reindeer” tapered pail recognizes Independent Can's print quality and design innovation within the metal packaging industry.
November 12, 2025
25 Timdpa Award Photo (002)
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Products
852x568 Petfood2bags Ahl Apr 2012 208 Edit2
Pet Food Packaging
Ahlstrom’s PawPrint papers are PFAS-free, fiber-based packaging for pet food that combines durability, printability, and recyclability with performance-driven barrier properties.
Transparent, Heat-sealable Paper
Metal Packaging Color Libraries
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