Package Design

Who Gives a Crap, Foli, and Aora México Launch New Innovations

See a few examples of innovative packaging from Who Gives a Crap, Foli, and Aora México from ThePackHub’s Innovation Zone.

September 14, 2026

Package design: Page 2

Package Printing

Icy Hot's Scratch-and-Sniff Carton Solves a Shelf Problem

Brand owner Opella encapsulated its actual product fragrance oil and mixed it into a standard spot varnish on its products’ carton. That means no sticker application on otherwise recyclable paperboard, no new packaging equipment, and no more shoppers tearing open glued end cartons to smell the new fragrances inside.

September 10, 2026

Package Design

Monster Energy, Karma Water, and Village Farms Design Packaging for the User Experience

ThePackHub

See a few examples of innovative packaging from Monster Energy, Karma Water, and Village Farms from ThePackHub’s Innovation Zone.

September 8, 2026

Podcasts

Through the Line Podcast: Sustainable Packaging Trends From PACK EXPO 2025

What if sustainable packaging no longer meant giving something up—no slower lines, no sacrificed shelf life, no compromise?

September 8, 2026

Package Design

Consumers Weigh In on AI-Generated Packaging Graphics

T&T Design Group puts human, AI, and hybrid package design to the test, uncovering a complicated relationship between visual standout, trust, perceived value, and purchase intent.

September 2, 2026

Podcasts

Through the Line Podcast: Why Deoleo Bottled its Olive Oil in Blue

Green has signaled olive oil on shelf for generations. So why did Deoleo put its extra virgin in a blue bottle?

September 1, 2026

Flexibles

Column: The Long Road from Packaging Idea to CPG Adoption

Estée Lauder brand Aveda is the first prestige beauty brand to adopt the AeroFlexx platform for refills. In this column, Ken McGuire, one of the platform's early developers back in 2015, looks back at three early decisions that determined whether the package could become a platform at all.

August 31, 2026

Package Design

‘Beautiful Vandalism’ Gives Sparkling Coffee a Disruptive Identity

As Black Poetry enters India’s emerging sparkling coffee category, its new cans combine premium coffee cues with an irreverent visual system designed to stand apart on shelf.

August 31, 2026

Sustainability

End of the Line Video Series: Oregon's EPR Law, The EU's PPWR, and More On Matters of Sustainability

Listen in as us editors cover breaking news about Oregon's EPR, AI's role in replacing jobs and PPWR and its impact on healthcare packaging.

August 31, 2026

Package Design

Nestlé's On-pack Labeling Trial, Top Seedz Replaces Plastic Clamshells, and Refy's Foundation Pack Integrates Dispensing Palette

ThePackHub

See a few examples of innovative packaging from Nestlé, Top Seedz, and Refy from ThePackHub’s Innovation Zone.

August 31, 2026

Package design

T&T Design Group

August 26, 2026

Podcasts

Through the Line Podcast: How Nestlé turned Vital Proteins' Blue Tub into a Paper Canister

What does it take to move a bestselling supplement out of plastic and into paper, without consumers thinking they got a counterfeit?

August 25, 2026

Package Design

SVEDKA Vodka, Molson Coors Beverage Company, and Jones Soda Introduce Packaging for the Consumer Experience

ThePackHub

See a few examples of innovative packaging from SVEDKA Vodka, Molson Coors Beverage Company, and Jones Soda from ThePackHub’s Innovation Zone.

August 24, 2026