Package Design

Coca-Cola, Capri Sun, and Starbucks Design Packaging for Enhanced User Experience

See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ThePackHub's Innovation Zone.

May 22, 2025

Package design: Page 2

Package Design

The Clear Can Conundrum

Although eye-catching from a marketing standpoint, beverage producers struggle to crack the code on a cost-effective and sustainable way to package beverages in clear cans.

April 29, 2025

Digital Transformation

20% Sales Lift? The Case for Connected Packaging

Connected packaging is emerging as a powerful tool for brands to drive engagement, deliver personalized experiences, and unlock valuable consumer insights—one QR scan at a time.

April 28, 2025

Containers & Closures

Paper Cup Marries Finnish Licorice with Forest Innovation

From forest to shelf, a new package from Finnish licorice maker Kouvolan Lakritsi delivers a circular economy story rooted in regenerative forestry, renewable materials, and collaborative design.

April 23, 2025

Additives, coatings & inks

Colored by INX Can Design Contest Entries Due 4/28

INX International Ink Co.

The Colored by INX Can Design Contest invites brand owners and designers to showcase their most creative uses of the INX Color Catalog for a chance to win.

April 18, 2025

Package Design

Futurist's Column: Holistic Design is No Longer Optional

Driven by a growing population of consumers with disabilities and a general demand for user-friendly products, packaging accessibility and ease-of-use will soon be essential for CPGs' competitive survival.

April 15, 2025

Sustainable Packaging

Duracell to Reveal Paper-Based Success at Packaging Recycling Summit

Register for the upcoming Packaging Recycling Summit to learn how the battery giant is eliminating plastic while boosting profitability.

April 8, 2025

Package Design

Video: FDA Front-of-Pack Nutrition Label Timeline Explained

Eric Greenberg, a Chicago-based attorney with expertise in FDA regulatory compliance, shares his thoughts on the drawn-out timeline for the FDA's front-of-pack nutrition label proposal from January 2025.

April 5, 2025

Package Design

‘Playfully Premium’ Pet Food Bag Grabs Dogs’ Attention

Freeze-dried dog food brand Heckova! uses a bold, dog-inspired design and a ‘Playfully Premium' aesthetic to stand out on shelves and charm both pets and their people.’

March 21, 2025

Package Design

The Power of ‘Chaos’ Packaging

Tampons in an ice cream tub? Here We Flo co-founder shares how bold, unexpected packaging can flip the script, sparking shelf engagement and building emotional connections.

March 19, 2025

Detergents/cleaners

Snuggle’s Rebrand Emphasizes Visual, Value Recognition

Snuggle has revamped its packaging designs with strategic communication in mind.

March 17, 2025

Package Design

Community Poll: Package Design Coverage

Learn what your peers think about package design coverage.

March 17, 2025

Package Design

Capri Sun, Kraft Heinz, and Mixpow Introduce Packaging Designed for Use Engagement

ThePackHub

See a few examples of packaging innovations designed to enhance the user experience from Capri Sun, Kraft Heinz, and Mixpow from ThePackHub’s Innovation Zone.

March 17, 2025