Ted MininniHomeDisrupt before being disruptedDisruptive consumer product brands represented by equally innovative packaging have the potential to own categories. Are you ready to stake out your territory as a disruptor?May 6, 2017HomeTouch me. Feel me. Buy me.While packaging has to be visually enticing to be noticed, it also has to appeal to the other senses as well if it is going to make the brand stand out from a sea of choices.August 27, 2016HomeCo-branding for a competitive edgeTo deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.March 3, 2015RecyclingCreate a brand new world with packagingIf you wanted, as a marketer, to create a unique brand story that would be avidly adopted by a group of consumers, how would you accomplish that?September 4, 2014HomeCategory disruptors: You break it, you own itConsumer brands that dare challenge the expected need to deliver their products in category-disruptive packaging. Breaking the status quo helps brands to own their categories; it’s what leaders do.July 17, 2014HomeAppeal to the subconscious through package designIn order for packaging to work as an effective branding tool, it must evoke positive emotions, memories, and personal context in a conscious and subconscious manner.February 7, 2014HomeLet your packaging be the ultimate brand storytellerPackaging that appeals to consumers’ emotions provides a memorable experience that builds trust and a connection with the consumer. Does your packaging tell a story?October 30, 2013HomeExceed consumer expectations through package designConsumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?July 11, 2013HomeVisual trumps verbal in creating a memorable brand identityStrong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.April 25, 2013HomeHow to standardize package design without killing creativityThe most effective style guides clearly demonstrate how a brand’s visual design assets can be incorporated, regardless of product category needs, without stifling innovation.December 4, 2012Page 1 of 3Next PageTop StoriesRecyclingTop 15 of 2025, #12: Target Launches Paper Bottle in 1200 Stores with Own-Brand WineThe #12 most clicked article of 2025: Assuming the format is the same as or very similar to previous commercial rollouts, it's functionally bag-in-box. In this case, the “box” portion begins as a die-cut and geometrically creased blank of printed paperboard.Filling, Capping & ClosingTop 15 of 2025, #13: New Canning, In-house Shrink Sleeve Labeling, Distinguish Craft BrewerBeerTop 15 of 2025, #14: Brewery Builds Runway for Growth into Tight SpaceBio-basedSayHay, My Sweet Salad, and Incredible Eats Design Bio-based PackagingSponsor ContentSide-entry Liquid Mixer Improves Solids Suspension in Large Tanks
