Ted MininniHomeDisrupt before being disruptedDisruptive consumer product brands represented by equally innovative packaging have the potential to own categories. Are you ready to stake out your territory as a disruptor?May 6, 2017HomeTouch me. Feel me. Buy me.While packaging has to be visually enticing to be noticed, it also has to appeal to the other senses as well if it is going to make the brand stand out from a sea of choices.August 27, 2016HomeCo-branding for a competitive edgeTo deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.March 3, 2015HomeCreate a brand new world with packagingIf you wanted, as a marketer, to create a unique brand story that would be avidly adopted by a group of consumers, how would you accomplish that?September 4, 2014HomeCategory disruptors: You break it, you own itConsumer brands that dare challenge the expected need to deliver their products in category-disruptive packaging. Breaking the status quo helps brands to own their categories; it’s what leaders do.July 17, 2014HomeAppeal to the subconscious through package designIn order for packaging to work as an effective branding tool, it must evoke positive emotions, memories, and personal context in a conscious and subconscious manner.February 7, 2014HomeLet your packaging be the ultimate brand storytellerPackaging that appeals to consumers’ emotions provides a memorable experience that builds trust and a connection with the consumer. Does your packaging tell a story?October 30, 2013HomeExceed consumer expectations through package designConsumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?July 11, 2013HomeVisual trumps verbal in creating a memorable brand identityStrong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.April 25, 2013HomeHow to standardize package design without killing creativityThe most effective style guides clearly demonstrate how a brand’s visual design assets can be incorporated, regardless of product category needs, without stifling innovation.December 4, 2012Page 1 of 3Next PageTop StoriesWorkforceunPACKed podcast: Leading When You're Not the BossJonathan Darling from Schneider Electric turns a tired, old-fashioned view of leadership on its head, helping listeners learn how every individual can make a massive impact in their workplace.Protective/transport packaging6 Last Mile Considerations for Rare Disease TherapiesMaterials & containersNestlé and other companies are moving toward paper packaging solutionsBusiness intelligenceThroughput Driving Pharma AutomationSponsor ContentSafe, Productive, and Efficient Robotics
