HomeTed MininniContributing WriterHomeDisrupt before being disruptedDisruptive consumer product brands represented by equally innovative packaging have the potential to own categories. Are you ready to stake out your territory as a disruptor?HomeTouch me. Feel me. Buy me.While packaging has to be visually enticing to be noticed, it also has to appeal to the other senses as well if it is going to make the brand stand out from a sea of choices.HomeCo-branding for a competitive edgeTo deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.HomeCreate a brand new world with packagingIf you wanted, as a marketer, to create a unique brand story that would be avidly adopted by a group of consumers, how would you accomplish that?