Ted MininniRecyclingGreat package design is a core brand valueForget good design: Go for great. Great package design substantially increases the value perception of a brand, building consumer loyalty and commanding a higher retail price.May 17, 2012HomeDesigning for the senior demographicWith birthrates falling and the senior demographic growing substantially across the globe, marketers and retailers need to evaluate their offerings to ensure they are accommodating this powerful purchasing group.March 1, 2012HomeAre package designers ignoring the strongest segment of their audience?With birthrates falling and the senior demographic growing substantially across the globe, marketers and retailers need to evaluate their offerings to ensure they are accommodating this powerful purchasing group.December 29, 2011HomeColor: the ultimate consumer persuaderPackage color is one of the first things that attract consumers at the store shelf; consider breaking the color mold in a product category for differentiation.November 29, 2011FlexiblesGuess what? They're not buying your product because of your packagingPackage safety has joined product safety in consumer importance. Many CPG companies view that as a negative, but they should instead embrace it as a brand-value opportunity.September 9, 2010BeverageThe new packaging innovation leadersCan it be? Retailers are beginning to take the lead when it comes to packaging initiatives. In doing so, their private-label brands are giving national brands a run for their money, both literally and figuratively.January 6, 2009HomeRethinking packaging beyond the billboardThe next level of design is taking leading-edge packages into deeper connections that create meaningful and recurring brand interactions with consumers.August 18, 2008Materials & ContainersThe modern retail-packaging conundrumWhat is the role of product packaging, given the fast-changing face of retailing and consumer demand now?April 9, 2008BeverageUnlocking core brand assets in packaging ... and doing it with emotion.In order to be truly effective, packaging has to literally deliver the heart and soul of the brand in a way that forges strong, emotive connections with the consumer. The days of delivering a hierarchy of features and benefits on packaging in a dry manner, sans emotion, are over. But where do emotive cues come from?August 7, 2007HomePackaging sells the lifestyle propositionToo few brands seem to be able to embed themselves so deeply in consumer consciousness that they become both meaningful and a true lifestyle fit. Lifestyle branding has the power to create the ultimate in meaningful consumer experiences. Since packaging is the key element that delivers the brand and its products to the consumer, lifestyle assets need to be brought out in a strategic and tangible manner.October 3, 2006Previous PagePage 2 of 3Next PageTop StoriesBusiness IntelligenceData and Analytics Management Varies Across CompaniesMethods of data management across the packaging and processing industry vary greatly, but one major trend with some controversy is the move toward cloud storage.Home8 Ways You Might Be Greenwashing Your Packaging And Not Even Know ItRecyclingNesquik’s New Shrink-Sleeve Labels Make Packaging 100% RecyclableBagging & WrappingLearn About 4 Different Types of Wrapping Machines for Your ProductSponsor ContentSupporting Demand for Plastic-Free Packaging with APP’s Foopak Bio Natura