Ted MininniRecyclingFive tactics for retaining equity in extensionsBrand extensions represent a way to leverage a brand’s assets and equity to market new products or services.August 31, 2005HomeHow to maintain brand relevancy with the target audienceBrand identity consultants often position a single product or new product line. When the product is new, brand identity and image must be created from scratch.March 31, 2005Previous PagePage 3 of 3Top StoriesRecyclingH2R Decision Matrix Clarifies What Is & Isn’t Deemed ‘Widely Recyclable’GreenBlue’s How2Recycle program releases a public-facing framework to help brand owners and suppliers understand how recyclability designations are made, and why not every package earns a “Widely Recyclable” label.Package DesignV8 Energy Gives its Package Design a Refreshing BoostPMMI NewsMeeting Sustainability Goals Requires CollaborationRecyclingPrivate Label Brands Target Low-Barrier, Recyclable Films via Retailer ForumSponsor ContentEngineered Liquid Mixing Systems Increase Process Yield
