Ted MininniRecyclingFive tactics for retaining equity in extensionsBrand extensions represent a way to leverage a brand’s assets and equity to market new products or services.August 31, 2005HomeHow to maintain brand relevancy with the target audienceBrand identity consultants often position a single product or new product line. When the product is new, brand identity and image must be created from scratch.March 31, 2005Previous PagePage 3 of 3Top StoriesPMMI NewsFinding Skilled Workers Remains a Major Challenge That May WorsenOEMs that modernize equipment design and training/support models will be best positioned to help close workforce gaps plaguing CPG firms.Case/Tray PackingNew Line Runs Party Drinks and Pickle PotionsDigital TransformationThrough the Line Podcast: Top Episodes of 2025, #4: AI Chat-enabled Packaging Machine CopilotsBio-basedTwenty Years of Bioplastics: EUBP Reflects, Regroups, and Looks AheadSponsor ContentSide-entry Liquid Mixer Improves Solids Suspension in Large Tanks