Ted MininniBeverageFive tactics for retaining equity in extensionsBrand extensions represent a way to leverage a brand’s assets and equity to market new products or services.August 31, 2005HomeHow to maintain brand relevancy with the target audienceBrand identity consultants often position a single product or new product line. When the product is new, brand identity and image must be created from scratch.March 31, 2005Previous PagePage 3 of 3Top StoriesReusable/ReturnableDr. Bronner’s Paperboard Cartons Refill rPET Bottles to Ace LCAPaperboard cartons get high LCA marks, but break down when wet. Meanwhile, 100% rPET bottles are circular, work great in the shower, and if they're refilled, are not single-use. Dr. Bronner’s refillable carton leverages both formats' strengths.BeerHow Can Craft Brewers Shape the Future of the Industry?SustainabilityStrong Opinions Vary on Progress of Global Plastic Policy at INC4Business IntelligenceChallenges of Data Governance and Security in PackagingSponsor ContentSupporting Demand for Plastic-Free Packaging with APP’s Foopak Bio Natura