Ted MininniRecyclingFive tactics for retaining equity in extensionsBrand extensions represent a way to leverage a brand’s assets and equity to market new products or services.August 31, 2005HomeHow to maintain brand relevancy with the target audienceBrand identity consultants often position a single product or new product line. When the product is new, brand identity and image must be created from scratch.March 31, 2005Previous PagePage 3 of 3Top StoriesRecyclingClosing the Loop: Molecular Recycling's Role in Sustainable PackagingAt the Packaging Recycling Summit, the Consumer Brands Association made the case for molecular recycling as a necessary partner to mechanical systems—especially for hard-to-recycle plastics that stand in the way of a truly circular economy.Contract packagingLiquid Nitrogen Dosing for Single-serve Energy Gel PacksSustainable PackagingGlobal Plastics Treaty Talks End Without ConsensusSustainable PackagingFrom Registration to Reporting: EPR Gets RealSponsor ContentStutz Packing: How a Co-Packer Rolled Out ERP — Without the Chaos
