Ted MininniHomeDisrupt before being disruptedDisruptive consumer product brands represented by equally innovative packaging have the potential to own categories. Are you ready to stake out your territory as a disruptor?May 6, 2017HomeTouch me. Feel me. Buy me.While packaging has to be visually enticing to be noticed, it also has to appeal to the other senses as well if it is going to make the brand stand out from a sea of choices.August 27, 2016HomeCo-branding for a competitive edgeTo deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.March 3, 2015RecyclingCreate a brand new world with packagingIf you wanted, as a marketer, to create a unique brand story that would be avidly adopted by a group of consumers, how would you accomplish that?September 4, 2014HomeCategory disruptors: You break it, you own itConsumer brands that dare challenge the expected need to deliver their products in category-disruptive packaging. Breaking the status quo helps brands to own their categories; it’s what leaders do.July 17, 2014HomeAppeal to the subconscious through package designIn order for packaging to work as an effective branding tool, it must evoke positive emotions, memories, and personal context in a conscious and subconscious manner.February 7, 2014HomeLet your packaging be the ultimate brand storytellerPackaging that appeals to consumers’ emotions provides a memorable experience that builds trust and a connection with the consumer. Does your packaging tell a story?October 30, 2013HomeExceed consumer expectations through package designConsumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?July 11, 2013HomeVisual trumps verbal in creating a memorable brand identityStrong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.April 25, 2013HomeHow to standardize package design without killing creativityThe most effective style guides clearly demonstrate how a brand’s visual design assets can be incorporated, regardless of product category needs, without stifling innovation.December 4, 2012Page 1 of 3Next PageTop StoriesReusable/ReturnableDr. Bronner’s Paperboard Cartons Refill rPET Bottles to Ace LCAPaperboard cartons get high LCA marks, but break down when wet. Meanwhile, 100% rPET bottles are circular, work great in the shower, and if they're refilled, are not single-use. Dr. Bronner’s refillable carton leverages both formats' strengths.BeerHow Can Craft Brewers Shape the Future of the Industry?SustainabilityStrong Opinions Vary on Progress of Global Plastic Policy at INC4Business IntelligenceChallenges of Data Governance and Security in PackagingSponsor ContentReady Meal Packaging End-of-Line of the Next-Generation