Package Design

Coca-Cola, Chanel, and Carmencita Introduce Packaging Designed for User Engagement

See a few examples of packaging innovations designed for user engagement from Coca-Cola, Chanel, and Carmencita from ThePackHub’s Innovation Zone.

September 4, 2024

Package Design: Page 18

Sustainability

McDonald's Eliminates Plastic Lid from McFlurry Packaging

One year after ditching its large plastic spoon for a smaller alternative, McDonald's is now phasing out the plastic McFlurry cup lid.

September 4, 2024

Sustainable Packaging

Unilever’s Circular Move to Combat Plastic Waste

Unilever has joined USAID and EY to launch the CIRCLE Alliance, a new public-private initiative aimed at tackling plastic pollution

August 26, 2024

Package Design

Fiber-based L’Oreal Garnier Pack Earns Top AmeriStar Honors

Institute of Packaging Professionals (IoPP)

The Institute of Packaging Professionals (IoPP) unveiled the 2024 AmeriStar Award recipients today. After rigorous evaluation by a panel of judges from diverse packaging industry segments, 18 companies emerged as this this year's professional winners.

August 7, 2024

Package Design

First-in-a-decade 7UP Refresh Aligns Varieties with Modern Twists

The central question when refreshing an iconic, longstanding brand design is, 'how much of the baby do we throw out with the bathwater?' Keruig Dr Pepper brand 7UP answered 'none,' instead applying subtle, modern updates to retain a familiar feel.

August 7, 2024

Sustainability

STUDY: The Hidden Costs of Glass and Rethinking Sustainable Packaging

A recent report suggests that glass, often perceived as the most sustainable packaging, is among the least eco-friendly due to its high energy demands in production and recycling.

August 1, 2024

Package Design

Gen Z's Packaging Revolution: 7 Trends Reshaping Design

As Gen Z emerges as a potent consumer force, packaging design is undergoing a radical transformation. From vibrant explosions of color to embracing imperfections, these seven trends capture the essence of Gen Z's unique aesthetic preferences and values.

July 17, 2024

Package Design

New Look Chips Ahoy! Easily Distinguishable On a Shelf

Learn how a new flavor profile earns a new, improved image and look, followed closely by a separate design for a new gluten-free option.

July 15, 2024

Package Design

Elegance Meets Sustainability in Commemorative Bourbon Gift Pack

A gift pack for Bardstown Bourbon Co.’s investors features a cabinet-like structure with viewing window, uses premium materials and is designed with a second life in mind.

July 9, 2024

Package Design

Package Design and Trade Dress Infringement

Marketplace battles sometime become court battles.

July 8, 2024

Digital Transformation

Mars' Digital Package Modeling Cuts Waste, Time to Market

Simulation solutions are supercharging the Mars packaging development process with potential to cut development time by up to 40%. Also, by March 2024, the software already had reduced the quantity of plastics purchased for testing by 246 tons.

July 2, 2024

Package design

Arthritis Foundation & Target Partner to Improve Packaging

The new design guides aim to make products and packaging easier for anyone to use.

July 2, 2024

Sustainability

Method Bottles Made with 100% Recycled Recovered Coastal Plastic

A partnership with SC Johnson and Plastic Bank exemplifies method’s commitment to sustainability, transforming recovered coastal plastic into packaging for household products.

June 28, 2024