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Coca-Cola Delivers A European First with Recycled Paperboard Can Handle

Coca-Cola European Partners introduced CanCollar®, an innovative paperboard packaging solution, for multipack cans in Spain.

The installation of WestRock’s CanCollar Fortuna™ manufacturing equipment will enable multipack cans to be grouped in a sustainable and environmentally friendly way, with a process that does not require the use of glue or adhesives.
The installation of WestRock’s CanCollar Fortuna™ manufacturing equipment will enable multipack cans to be grouped in a sustainable and environmentally friendly way, with a process that does not require the use of glue or adhesives.

The move supports its work, in partnership with Coca-Cola, to remove all unnecessary or hard-to-recycle plastic from its portfolio, avoiding the use of more than 11,000 metric tonnes (12,125 U.S. tons) of virgin plastic a year across Western Europe.

Initially, Coca-Cola European Partners will launch the new, PEFC-certified [PEFC is the Programme for the Endorsement of Forest Certification, a sustainable forest certification] recyclable and sustainably sourced paperboard CanCollar in the Balearic Islands in November 2020, a first in Europe. Innovative packaging design is a core principle of Coca-Cola’s World Without Waste strategy. Through collaboration with WestRock packaging materials and application machinery, Coca-Cola European Partners will replace the existing can handle solution to save more than 18 tonnes (19,841 tons) of plastic annually.


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