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E-Comm Mailer’s Luscious Lip Graphics Serve Social Media Set

Subscription makeup company LiveGlam makes a pair of red, glossy lips the signature graphic element on its new bubble mailer to generate consumer excitement and inspire social media sharing.

LiveGlam’s goal for the new package was to highlight the glossier, longer-lasting shine its lippies are known for.
LiveGlam’s goal for the new package was to highlight the glossier, longer-lasting shine its lippies are known for.

There’s no glossing over the fact that in the e-commerce world, a positive consumer experience—especially among the social media set—can play a significant role in creating buzz around a product, and that experience begins with packaging. Unboxing videos, Instagram posts, and online reviews are among some of the most powerful marketing tools brands have today.

That’s why subscription makeup brand LiveGlam turned up the gloss and the sass on the mailers for its “lippies” line of lip products, which includes lipsticks, liners, scrubs, balms, and more. Now, members of its Lippie Club receive their monthly trio of lippies products in a black-matte plastic bubble mailer emblazoned with an illustration of a pair of fantastically shiny red lips in the midst of a seductive bite.


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The mailer replaces one used previously by the Los Angeles-based company and was designed to extend the brand experience beyond the interaction with the product itself, beginning with the moment the customer first sees the package. “We want them to feel a sense of anticipation and excitement about what’s inside,” says LiveGlam Brand Copywriter Samantha Nguyen. “We take great pride in the quality of our product line, and we want that to be reflected in every aspect of our branding, including the packaging.LiveGlam’s goal for the new package was to highlight the glossier, longer-lasting shine its lippies are known for. Says Nguyen, “We knew that with the right combination of design, engineering, and production, we could engage our customer on a deeper, more emotional level.

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