Mar/Apr 2025

Packaging World Mar/Apr 2025

E-commerce/D2C packaging

After the Gold Rush, E-Comm Packaging Gets Complex, Sophisticated

Survey respondents who sell via e-comm focus on what they can control, citing packaging’s sustainability, robustness, and appearance as top considerations. But complex carrier/seller platforms and their associated costs continue to bother brands owners.

April 16, 2025

E Comm Update 1 A 1 B Charts

Futurist's Column: Holistic Design is No Longer Optional

Driven by a growing population of consumers with disabilities and a general demand for user-friendly products, packaging accessibility and ease-of-use will soon be essential for CPGs' competitive survival.

April 15, 2025

Carmine's pasta sauces each feature a Consumer Convenience Technology (CCT) EEASY lid.

Digital Transformation

Is Manufacturing Next for CPG Digital Transformations?

Most CPGs' digital transformation began on the business side, with supply chain optimization, demand planning, and streamlining trade. Now, digitalization is happening in manufacturing, where processing and packaging primed for digital leaps forward.

April 14, 2025

Digitalization Update 3 Chart

Retail display packaging

Duracell, Energizer Launch All-paper Packs in Walmart Displays

Some choose copper tops. Others go with the bunny, and others still buy store brands. Whatever your household battery preference, it'll soon be available in sturdy, all-paper, curbside recyclable packs, sold from an enhanced Walmart shopping experience.

April 14, 2025

Startup Debuts First Recyclable Aluminum Coffee Pod

Purpose-driven coffee brand Cambio Roasters launches a first-of-its-kind aluminum K-Cup-compatible pod that preserves the product’s freshness and flavor while keeping spent pods out of the landfill.

April 2, 2025

Cambio Roasters has launched the first aluminum coffee pod that is recyclable and K-Cup compatible.

Digital Transformation

Lipton’s ‘Phygital’ Journey: ‘From Leaf to Life’

Lipton shares its vision for connected packaging to enhance consumer engagement, educate consumers on product quality and brewing techniques, and collect data for targeted marketing.

March 31, 2025

‘Playfully Premium’ Pet Food Bag Grabs Dogs’ Attention

Freeze-dried dog food brand Heckova! uses a bold, dog-inspired design and a ‘Playfully Premium' aesthetic to stand out on shelves and charm both pets and their people.’

March 21, 2025

When it came to the design of the packaging, Favorite Child knew it needed to create graphics that worked in both warehouse-style retail and online marketplaces. Image courtesy of Favorite Child.

Digital Transformation

Getting Real About AR Packaging

Augmented Reality makes for smart packaging, provided that there has been smart decision-making.

March 20, 2025

Sterling Anthony

The Power of ‘Chaos’ Packaging

Tampons in an ice cream tub? Here We Flo co-founder shares how bold, unexpected packaging can flip the script, sparking shelf engagement and building emotional connections.

March 19, 2025

Chaos packaging, such an ice cream tub for tampons, disrupts perceptions of what is “normal” product packaging for a consumer goods category. It turns normal on its head, typically by repurposing forms and formats associated with a completely different category. Picture courtesy of Here We Flo.

Safeway Partners with Food-Waste Prevention Company

A collaboration with food-waste prevention company Divert helps Safeway increase food donations by 20% and convert inedible food into renewable energy.

March 17, 2025

Divert employs a proprietary end-to-end process called Prevent, Provide, Power that integrates reverse logistics, depackaging, liquefaction, and anaerobic digestion to ensure unsold food is put to its highest use. Image courtesy of Divert, Inc.

SC Johnson’s Ocean Pollution Exhibit Explores the Paradox of Plastic

‘The Blue Paradox’ exhibit at the Chicago Museum of Science & Industry immerses visitors in the global crisis of plastic pollution, while inspiring actionable change.

March 13, 2025

‘The Blue Paradox’ is an immersive experience that takes guests beneath the ocean’s surface to confront the growing crisis of plastic pollution. Image courtesy of SC Johnson

Containers & Closures

Mars Pantry Jars Use 100% PCR

Mars introduces a pantry jar for M&M’s, Skittles, and Starburst candies that is made from 100% PCR from mechanically recycled plastic.

February 25, 2025

The 100% recycled-content, easy-grip jars are widely recyclable and come in three sizes: 60, 81, and 87 oz. Image courtesy of Berry Global

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