Ingredient ‘Explosion’ Puts Muesli Taste Front and Center

A blast of fruit, nut, and oat photography splashes across the packaging for a new muesli offering from U.K. brand Lizi’s to highlight flavor and taste.

The newly designed Super Mueslis are available in four varieties: Boost, Cleanse, Glow, and Focus and can be purchased from leading U.K. supermarkets.
The newly designed Super Mueslis are available in four varieties: Boost, Cleanse, Glow, and Focus and can be purchased from leading U.K. supermarkets.

U.K. granola brand Lizi’s has revealed an explosive brand refresh for its new range of Super Mueslis, with creative and strategy by branding agency Carter Wong. Since its launch in 2003, Lizi’s has been committed to providing wholesome breakfast options that deliver sustained energy throughout the day.

With its new Super Muesli product range, Lizi’s wanted the new pack designs to attract new shoppers to the category as well as retain and grow its current consumer-base. Carter Wong responded to this challenge with packaging that retained key brand assets with a clear brand focus, and a vibrant design to achieve standout.


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Wanting to highlight the ingredients and delicious mix of fruits, nuts, and oats, Carter Wong introduced explosive images of the pouch contents front-of-pack. These detailed images indicate the differentiated flavors as well as highlight the taste.

Says Carter Wong, the rich, warm burgundy background color allows the subtle tones of the oats and grains to pop and introduces shelf standout, with this being a new colorway for the category. With the Lizi’s brand initially starting in a B&B, Carter Wong also wanted the packs to feel homely with a cottage-like feel, which it says has been achieved through this palette. The iconic Lizi’s wordmark, based on the founder’s signature, has also been adapted to fit harmoniously with the new packaging design. 

Wanting to highlight the ingredients and delicious mix of fruits, nuts, and oats, the designer introduced explosive images of the pouch contents front-of-pack.Wanting to highlight the ingredients and delicious mix of fruits, nuts, and oats, the designer introduced explosive images of the pouch contents front-of-pack.Carter Wong also worked with strategic writing agency Reed Words to craft an updated story for the Lizi’s brand, which reflects the fact that its founder is no longer front and center but is still a strong presence in the brand’s legacy. The new positioning centers on providing consumers with clear knowledge of the ingredients and benefits of Lizi’s products.

Says Alice Bream, Senior Brand Manager at Lizi’s, “We’re really pleased with the vibrant packaging, as it really expresses what we’re all about; great ingredients, taste, and food that’s good for you! We’re excited to see what consumers think of our new Super Muesli range.”

The newly designed Super Mueslis are available in four varieties: Boost, Cleanse, Glow, and Focus and can be purchased from leading U.K. supermarkets.

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