Sustainable Packaging

With EMF’s New 2030 Plastics Agenda Targets, Signatories Pivot from Ambition to Scale

The Ellen MacArthur Foundation’s new 2030 Plastics Agenda, released today, turns lessons from earlier shortfalls into a pragmatic blueprint for scale. It aims to trade isolated ambition for collaboration, policy alignment, and systems change. Nearly a decade after setting (a maybe too) ambitious 2025 plastics reduction goals, global brands and CPGs are rethinking what real progress looks like.

November 3, 2025

Package Design: Page 11

Package Design

Krusteaz Streamlines Packaging Artwork Management

Moving from manual packaging artwork reviews to a digital workflow, baking mix company Krusteaz improves collaboration, speeds approvals, and ensures every label is accurate.

October 31, 2025

Recycling

H2R Decision Matrix Clarifies What Is & Isn’t Deemed ‘Widely Recyclable’

GreenBlue’s How2Recycle program releases a public-facing framework to help brand owners and suppliers understand how recyclability designations are made, and why not every package earns a “Widely Recyclable” label.

October 24, 2025

Package Design

V8 Energy Gives its Package Design a Refreshing Boost

Campbell’s Company brand V8 Energy is highlighting its “better-for-you” positioning and aiming for greater shelf impact with its new design.

October 23, 2025

Package Design

Lightweight Alloy Lifts Design and Sustainability in Axe Aerosol Can

Trivium Packaging’s aluminum can for Axe Fine Fragrance uses a proprietary alloy to cut weight by 5% while preserving strength and design precision, earning an IMDPA Best in Category award for Aerosols & Bottles.

October 21, 2025

Recycling

FrogTape Trades Plastic 'Cans' for Paperboard Cartons

The painter’s tape brand re-engineered its iconic rigid pack into a recyclable paperboard format. This example of the paperization trend maintains shelf visibility, edge protection, and consumer convenience. The company invested in new forming and sealing systems.

October 20, 2025

Package Design

Live from London Packaging Week: Bentley Fragrance Package Embodies Elegance and Sustainability

Bentley Motors extends its design philosophy beyond the automotive world with a fragrance package that reflects precision, purity, and a clear commitment to sustainable materials.

October 17, 2025

Package Design

Live from London Packaging Week: Microsoft Embeds Inclusive Design

Microsoft’s Kevin Marshall discusses how a focus on inclusivity and accessibility has reshaped the company’s approach to packaging, driving both innovation and empathy in global product design.

October 16, 2025

Podcasts

Through the Line Podcast: Package Design Plants a Flag for Non-Alcoholic Craft Beer

Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.

October 14, 2025

Package Design

DataLase, KilianDruck Grünstadt Dinges, and EcoCortec Design Packaging for Enhanced Functionality

ThePackHub

See a few examples of packaging designed for enhanced functionality from DataLase, KilianDruck Grünstadt Dinges, and EcoCortec from ThePackHub’s Innovation Zone.

October 8, 2025

Package Design

IMDA Announces Award Winners in 2025 Competition Honoring the Best in In-Mold Technology Applications

In-Mold Decorating Association (IMDA)

The In-Mold Decorating Association (IMDA) recognizes leading applications in in-mold labeling (IML), decorating (IMD), and electronics (IME) based on design, innovation, and functionality.

September 15, 2025

E-commerce/D2C packaging

How Amazon Combines Tech and Material Innovation to Cut Waste

Pat Lindner, VP of mechatronics and sustainable packaging at Amazon, shares how consumer needs and sustainable solutions often overlap, and the sustainability wins the company has achieved in meeting these priorities.

September 2, 2025

Package Design

IoPP Announces 2025 Professional & Student AmeriStar Winners

View the winning packages and vote for the People's Choice Award at PACK EXPO Las Vegas in Booth W-100 and the Showcase of Packaging Innovations in the West Concourse.

August 6, 2025