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Msu School Of Packaging
Package Design
Michigan State University's School of Packaging Introduces MSU Collective for NewProductWorks
The MSU Collective for NewProductWorks is a one-of-a-kind archive of over 140,000 packaged goods designed to inspire innovation and education in packaging and marketing.
June 13, 2024

Package Design: Page 10

Contract packaging
Walmart, CVS, and Gopuff: Private Label Heats Up
The trend, which is reshaping how store brands get customers to fill their carts, shows no signs of slowing down.
June 6, 2024
Walmart launched bettergoods, its newest private label brand, in April.
Package Design
“3D Print” Embossing on Glass by Digitally Layering Viscous Inks
In a collaboration between printhead supplier Xaar, ink supplier Marabu, and digital printer OEM Kammann, glass bottles get a "3D-printed" embossing effect for tactile features and colors by layering viscous inks, via digital print heads, onto bottles.
June 5, 2024
Ultra-high viscosity ink, applied by ultra-high viscosity printheads on digital printers, stand to impact CPG markets including cosmetics, nutraceuticals, and high-end spirits, as well as afford opportunities for high-end mass customization of packaging.
Package Design
Walking the Tightrope of Brand Family Package Design
Designing packaging for a product range requires an intricate balance of differentiation and uniformity to highlight product variation while ensuring shoppers still see each item as part of a connected collection.
May 31, 2024
A redesign for Crispers snacks features vibrant block colors that denote flavor profiles and a centrally positioned hero image and logo for cohesiveness.
Package Design
Chobani Pursues ‘Living and Breathing’ Packaging Graphics
Greek yogurt company Chobani shares its strategies for creating compelling packaging designs, with Chobani Creations and its ‘Halloween takeover’ as examples.
January 22, 2024
Chobani packaging graphics
Package Design
GoodPop’s Package Redesign Helps Fuel 40% Sales Growth
The brand won the 2022 grand prize in the Designalytics Effectiveness Awards, while also doubling down on innovation and social impact.
November 22, 2022
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Package Design
Walmart Brand Leans in to ‘Humanization’ of Pets
A redesign and line extension for Walmart’s own-brand super-premium pet food, Pure Balance, uses ingredients and packaging design cues that follow the trend of humanizing products for pets.
February 9, 2022
pure balance dog food packaging design
Package Design
P&G’s Dawn EZ-Squeeze Inverted Bottle Flips Dishwashing on its Head
New inverted bottle with no-flip cap, self-sealing valve, and one-handed dispensing for Dawn liquid dish soap means no more shaking, flipping, or banging to get out the last drop.
January 13, 2022
Dawn EZ-Squeeze
Package Design
Little Red Box Gets First Redesign in Decades
A brand refresh for Sun-Maid’s raisin and other whole-fruit products includes changes that aim to appeal to millennial shoppers looking for healthy snacks for their families.
May 19, 2020
Sun-Maid redesign
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Products
Metal Deco Cans With Chips Final[20]
Metal Packaging Color Libraries
A collaboration between Sun Chemical and X-Rite has resulted in PantoneLIVE digital color libraries specifically for two-piece aluminum cans.
Messe Düsseldorf to Promote “Interpack Alliance” at PACK EXPO 2025
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