Package Design: Page 10

Package Design

Agile Innovation: The Case for Killer Hypotheses

Agile packaging innovation replaces slow, linear development with rapid prototyping and hypothesis-driven learning, helping CPGs test critical assumptions early, reduce risk, and bring consumer-ready packaging to market faster.

January 7, 2026

Package Design

Top 15 of 2025, #4: Tropicana Weathers Blowback from ‘Shrinkquivelence’

The #4 most clicked article of 2025: Infamous in pack design circles for a similar occurrence in 2008, Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of legacy pack that's being replaced.

January 1, 2026

Podcasts

Through the Line Podcast: Top Episodes of 2025, #3: Tropicana Weathers Blowback from Package Redesign

The number 3 most downloaded episode: Changing packaging design without upsetting the consumer can be challenging to navigate. Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. Packaging World spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.

December 16, 2025

Containers & Closures

McCormick's Old Bay Leads Charge of Spices Back to Tin

McCormick's Old Bay, and newer clean-label players, are bringing spices back to printed tin, pairing shelf impact and vintage charm with potential sustainability upside as EPR pressures grow.

December 12, 2025

Package Design

Patrón Tequila Introduces First New Bottle Design in Over Three Decades

Tequila producer Patrón’s new bottle design adds new touches inspired by the agave piña while maintaining its bell-shaped silhouette.

December 3, 2025

Package design

Building Better Brushers: How Babsy Reinvented the Children’s Toothbrush Through Design and Play

The packaging channels an arts-and-crafts aesthetic, made to look like a creative kit rather than a sterile healthcare product.

November 26, 2025

Recycling

Babybel Latest Brand to Join Paperization Trend

By replacing bio-based cellophane with recyclable paper, Babybel shows how large brands can reduce plastic at scale while maintaining quality, safety, and consumer appeal, stakeholders say.

November 24, 2025

Digital Transformation

How AI Is Rewriting the Rules of New Product and Package Testing

Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.

November 21, 2025

Package Design

Independent Can Company Captures IMDPA Award of Excellence

Independent Can Company

The IMDPA Award of Excellence in Specialty Packaging for the “Santa with Reindeer” tapered pail recognizes Independent Can's print quality and design innovation within the metal packaging industry.

November 12, 2025

Package Design

Independent Can Captures IMDPA Award of Excellence

Independent Can Company

Independent Can Company receives the International Metal Decorating and Packaging Association’s award for its “Santa with Reindeer” tapered pail, recognizing the company’s ongoing commitment to quality, innovation, and craftsmanship in metal packaging.

November 4, 2025

Recycling

Colgate & Amazon Turned Recycling Data into Insight; Now Other CPGs Can, Too

Pilots with Colgate-Palmolive and Amazon helped shape Glacier’s new DataStream platform, a subscription tool launched today that lets CPGs verify recyclability performance and close the loop between packaging design and real sortation and recovery outcomes.

November 4, 2025

Sustainable Packaging

With EMF’s New 2030 Plastics Agenda Targets, Signatories Pivot from Ambition to Scale

The Ellen MacArthur Foundation’s new 2030 Plastics Agenda, released today, turns lessons from earlier shortfalls into a pragmatic blueprint for scale. It aims to trade isolated ambition for collaboration, policy alignment, and systems change. Nearly a decade after setting (a maybe too) ambitious 2025 plastics reduction goals, global brands and CPGs are rethinking what real progress looks like.

November 3, 2025