Package Design

First-in-a-decade 7UP Refresh Aligns Varieties with Modern Twists

The central question when refreshing an iconic, longstanding brand design is, 'how much of the baby do we throw out with the bathwater?' Keruig Dr Pepper brand 7UP answered 'none,' instead applying subtle, modern updates to retain a familiar feel.

August 7, 2024

Package Design: Page 9

Sustainability

STUDY: The Hidden Costs of Glass and Rethinking Sustainable Packaging

A recent report suggests that glass, often perceived as the most sustainable packaging, is among the least eco-friendly due to its high energy demands in production and recycling.

August 1, 2024

Package Design

Gen Z's Packaging Revolution: 7 Trends Reshaping Design

As Gen Z emerges as a potent consumer force, packaging design is undergoing a radical transformation. From vibrant explosions of color to embracing imperfections, these seven trends capture the essence of Gen Z's unique aesthetic preferences and values.

July 17, 2024

Package Design

New Look Chips Ahoy! Easily Distinguishable On a Shelf

Learn how a new flavor profile earns a new, improved image and look, followed closely by a separate design for a new gluten-free option.

July 15, 2024

Package Design

Elegance Meets Sustainability in Commemorative Bourbon Gift Pack

A gift pack for Bardstown Bourbon Co.’s investors features a cabinet-like structure with viewing window, uses premium materials and is designed with a second life in mind.

July 9, 2024

Package Design

Package Design and Trade Dress Infringement

Marketplace battles sometime become court battles.

July 8, 2024

Digital Transformation

Mars' Digital Package Modeling Cuts Waste, Time to Market

Simulation solutions are supercharging the Mars packaging development process with potential to cut development time by up to 40%. Also, by March 2024, the software already had reduced the quantity of plastics purchased for testing by 246 tons.

July 2, 2024

Package design

Arthritis Foundation & Target Partner to Improve Packaging

The new design guides aim to make products and packaging easier for anyone to use.

July 2, 2024

Sustainability

Method Bottles Made with 100% Recycled Recovered Coastal Plastic

A partnership with SC Johnson and Plastic Bank exemplifies method’s commitment to sustainability, transforming recovered coastal plastic into packaging for household products.

June 28, 2024

Package Printing

drupa Review: Digital Printing’s Table is Ready, Packaging to Benefit

Advances in digital printing quality, speed, and economics have the tech poised to take package printing market share from traditional printing methods. Sharply ascending in-market adoption confirms that what was once a curiosity is becoming mainstream.

June 28, 2024

Package Design

Neopac Wins Tube of the Year Award for World’s Smallest Child-Resistant Tube

Hoffmann Neopac AG

Noepac’s 10mm Polyfoil tube with child-resistant nozzle cap wins European Tube Manufacturers Association’s “Prototype” category.

June 27, 2024

Recycling

Sainsbury's Extends Pulp Packaging From Steak to Fish/Poultry

The UK retailer introduces recyclable pulp and cardboard packaging for its own-brand fish and chicken, aiming to save nearly 700 tons of plastic annually and enhance sustainability.

June 17, 2024

Package Design

Michigan State University's School of Packaging Introduces MSU Collective for NewProductWorks

Michigan State University School of Packaging

The MSU Collective for NewProductWorks is a one-of-a-kind archive of over 140,000 packaged goods designed to inspire innovation and education in packaging and marketing.

June 13, 2024