Energizer, one of the world's largest manufacturers and distributors of household batteries, launched a 100% recyclable plastic-free packaging [save for seal/adhesive] for its portfolio of Energizer batteries. The announcement comes on the heels of its competitor Duracell making a similar switch to 100% paper-based, curbside recyclable packaging, as reported in Packaging World at the end of last year.
Energizer says its new paper-based packaging offers a sleek, user-friendly design that simplifies the shopping, opening and storage experience for consumers. It also elevates in-store displays, creating a visually appealing presence on retail shelves, making it easier for retail partners to merchandise. Billing itself as a leader in sustainability and innovation, the company says redesign marks an exciting milestone for Energizer in advancing its commitment to environmental stewardship while also addressing a major consumer desire for more renewable solutions. Starting this March, the plastic-free packaging will roll out at Walmart stores nationwide and online, with additional North American retailers following later in 2025.
"With a legacy of pioneering innovative solutions that benefit consumers globally, advancing the sustainability of our packaging was a natural next step on our responsibility journey," says Lori Shambro, EVP and chief marketing officer at Energizer. "We set out to create a more intuitive design tailored to meet the needs and expectations of our shoppers and retail partners. Our end result is a forward-thinking design that enhances the product experience and helps pave the way for a plastic-free future at Energizer Holdings."
Energizer invested in extensive research to inform the structure of the new, fully recyclable packaging. Its user-friendly design enables consumers to effortlessly peel open the battery pack, which now includes easy-to-store boxes, ensuring more convenient and organized storage for unused batteries. For retailers, key design fundamentals were incorporated throughout to help streamline store operations and maximize merchandising capabilities, such as a slim design for increased shelf capacity for each facing, shelf-ready display trays save on restocking time, and visual stopping power with a larger visual footprint.
"We are excited to bring this innovative packaging from Energizer to our customers and store operators and enhance the battery shopping experience," says Tyler Lehr, SVP, general merchandising manager, Chilled Beverage and Convenience, Walmart. "Their plastic-free packaging initiative is aligned with our mission as we continue on our path to becoming a regenerative company. Working closely with suppliers like Energizer on this project helps provide customers more convenient and visually appealing ways to purchase batteries."
The new 100% recyclable plastic-free packaging builds on the ongoing success of the Energizer brand's commitment to responsibility and sustainability, the company says. Once all retail partners complete this transition, over 90% of the brand's North America portfolio will have plastic-free packaging.
