END USER REFRESCO: "If you look at the groups of customers that we have, about two thirds are the large retailers, and about one third are A brands, what we clearly see is that the A brand owners are pushing for circularity themselves. They want us to come up with a circular solution, and they are very demanding of us--rightfully so, because it's part of their brand and positioning. For the retailers, we play more of a product developer role, and we are supposed to come up with circular solutions. They compare us with other bottlers, and other beverage solutions providers and see who has the best option. So we have to offer them business solutions, we have to offer them choices, and they want them to be within a competitive price and high quality. We need to come up with a solution that brings that all, and I believe that with this reZorce pack, we have a new option that they will certainly appreciate." -- Coert Michielsen, CPO, Refresco
Packaging World editors were intrigued enough by this new tech to think it was worth a quick trip from Chicago to Amsterdam to see and understand. There, we caught up with Neil Court Johnston, president, Mucell Extrusion, a division of Zotefoam PLC, on a new multilayer but mono-material, food-contact HDPE and rHDPE structure called reZorce circular packaging.
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