Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Top Articles of 2024, #14: Refresco's Mono-material, Aseptic HDPE/rHDPE Carton

The #14 most clicked article of 2024: While brands swap plastic for paper, reZorce flips the script with circular, mono-material HDPE/rHDPE for paper. Finishing validation, CM/CP Refresco will be first to market.

END USER REFRESCO: 'If you look at the groups of customers that we have, about two thirds are the large retailers, and about one third are A brands, what we clearly see is that the A brand owners are pushing for circularity themselves. They want us to come up with a circular solution, and they are very demanding of us--rightfully so, because it's part of their brand and positioning. For the retailers, we play more of a product developer role, and we are supposed to come up with circular solutions. They compare us with other bottlers, and other beverage solutions providers and see who has the best option. So we have to offer them business solutions, we have to offer them choices, and they want them to be within a competitive price and high quality. We need to come up with a solution that brings that all, and I believe that with this reZorce pack, we have a new option that they will certainly appreciate.' -- Coert Michielsen, CPO, Refresco
END USER REFRESCO: "If you look at the groups of customers that we have, about two thirds are the large retailers, and about one third are A brands, what we clearly see is that the A brand owners are pushing for circularity themselves. They want us to come up with a circular solution, and they are very demanding of us--rightfully so, because it's part of their brand and positioning. For the retailers, we play more of a product developer role, and we are supposed to come up with circular solutions. They compare us with other bottlers, and other beverage solutions providers and see who has the best option. So we have to offer them business solutions, we have to offer them choices, and they want them to be within a competitive price and high quality. We need to come up with a solution that brings that all, and I believe that with this reZorce pack, we have a new option that they will certainly appreciate." -- Coert Michielsen, CPO, Refresco

Packaging World editors were intrigued enough by this new tech to think it was worth a quick trip from Chicago to Amsterdam to see and understand. There, we caught up with Neil Court Johnston, president, Mucell Extrusion, a division of Zotefoam PLC, on a new multilayer but mono-material, food-contact HDPE and rHDPE structure called reZorce circular packaging. 

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?