Package Design

Patrón Tequila Introduces First New Bottle Design in Over Three Decades

Tequila producer Patrón’s new bottle design adds new touches inspired by the agave piña while maintaining its bell-shaped silhouette.

December 3, 2025

Package design: Page 14

Package design

Butterfly Cannon

December 3, 2025

Package design

Servaire & Co

December 3, 2025

Package design

Building Better Brushers: How Babsy Reinvented the Children’s Toothbrush Through Design and Play

The packaging channels an arts-and-crafts aesthetic, made to look like a creative kit rather than a sterile healthcare product.

November 26, 2025

Recycling

SodaStream, Mastronardi Produce, and Presto Design Paper-based Packaging

ThePackHub

See a few examples of paper-based packaging from SodaStream, Mastronardi Produce, and Presto from ThePackHub’s Innovation Zone.

November 25, 2025

Recycling

Babybel Latest Brand to Join Paperization Trend

By replacing bio-based cellophane with recyclable paper, Babybel shows how large brands can reduce plastic at scale while maintaining quality, safety, and consumer appeal, stakeholders say.

November 24, 2025

Digital Transformation

How AI Is Rewriting the Rules of New Product and Package Testing

Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.

November 21, 2025

Recycling

Coca-Cola, Patrón, and Mondi Design Packaging with Reduced Materials

ThePackHub

See a few examples of packaging designed with reduced materials from Coca-Cola, Patrón, and Mondi from ThePackHub’s Innovation Zone.

November 14, 2025

Package Design

Independent Can Company Captures IMDPA Award of Excellence

Independent Can Company

The IMDPA Award of Excellence in Specialty Packaging for the “Santa with Reindeer” tapered pail recognizes Independent Can's print quality and design innovation within the metal packaging industry.

November 12, 2025

Recycling

Henkel, Amcor, and a collaboration of German companies design recyclable packaging

ThePackHub

See a few examples of recyclable packaging from Henkel, Amcor, and a collaboration of German companies from ThePackHub’s Innovation Zone.

November 10, 2025

Package design

Creating Sustainable Packaging to Enhance Usability and Visual Impact

Rohrer Corporation

November 7, 2025

Package Design

Independent Can Captures IMDPA Award of Excellence

Independent Can Company

Independent Can Company receives the International Metal Decorating and Packaging Association’s award for its “Santa with Reindeer” tapered pail, recognizing the company’s ongoing commitment to quality, innovation, and craftsmanship in metal packaging.

November 4, 2025

Recycling

Colgate & Amazon Turned Recycling Data into Insight; Now Other CPGs Can, Too

Pilots with Colgate-Palmolive and Amazon helped shape Glacier’s new DataStream platform, a subscription tool launched today that lets CPGs verify recyclability performance and close the loop between packaging design and real sortation and recovery outcomes.

November 4, 2025