Consumers see everyday products; packaging leaders see a complex mix of materials, tradeoffs, and sustainability challenges shaped by cost, regulation, and recycling infrastructure.
Sustainable Packaging
McKinsey: The Complicated Push for Sustainable Packaging
Consumers favor recyclable packaging, but price, performance, and regulation shape what’s feasible. New global data reveals where sustainability investments pay off—and where brands must navigate tradeoffs across materials, markets, and costs.
January 15, 2026

Package design: Page 13

Package Design
World Packaging Organisation (WPO) Announces Winners of WorldStar 2026
World Packaging Organisation (WPO)
The WorldStar Global Packaging Awards recognize 234 winning projects from 36 countries for excellence in packaging innovation, sustainability, and technical performance.
January 14, 2026
World Packaging Organization logo with star and globe emblem
Package Design
McDonald's, Nestlé Brazil, and SmartMouth Design Packaging for an Enhanced Customer Experienceer
ThePackHub
See a few examples of packaging that enhances the user experience from McDonald's, Nestlé Brazil, and SmartMouth from ThePackHub’s Innovation Zone.
January 14, 2026
McDonald's Happy Meal box with cartoon characters and drawing prompt
Labeling
Legal Column: Surprises in New Dietary Guidelines
The newly released 2025–2030 Dietary Guidelines break with recent advice, revive older principles, and raise scientific questions—reshaping food labeling, formulation, and product innovation across the industry.
January 12, 2026
New food pyramid showing recommended servings of protein, grains, fruits, and vegetables
Package Design
Agile Innovation: The Case for Killer Hypotheses
Agile packaging innovation replaces slow, linear development with rapid prototyping and hypothesis-driven learning, helping CPGs test critical assumptions early, reduce risk, and bring consumer-ready packaging to market faster.
January 7, 2026
Designer sketching geometric packaging prototype with paper models and design drawings
Recycling
Coca-Cola, UPM Adhesive Materials, and Michelman Desing Paper-based Packaging
ThePackHub
See a few examples of paper-based packaging from Coca-Cola, UPM Adhesive Materials, and Michelman from ThePackHub’s Innovation Zone.
January 5, 2026
Soft drink bottles including Fanta, Sprite, and Mezzo Mix on a wooden shelf
Package Design
Top 15 of 2025, #4: Tropicana Weathers Blowback from ‘Shrinkquivelence’
The #4 most clicked article of 2025: Infamous in pack design circles for a similar occurrence in 2008, Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of legacy pack that's being replaced.
January 1, 2026
The new 46-oz multi-serve bottle format is smaller and sleeker than the legacy carafe-shaped bottle. But the price was reduced, so it's not a true incident of 'shrinkflation.' More like 'shrin-quivelence' according to Brent Lindberg.
Podcasts
Through the Line Podcast: Top Episodes of 2025, #2: Packaging Trends in Maturing Craft Brew Market
The number 2 most downloaded episode of 2025: Making craft beer stand out among an industry plateau. Packaging World Editor-in-chief, Matt Reynolds sits down with Bart Watson, president and CEO of the Brewer's Association, to discuss how brewers are utilizing packaging design and automation as strategies.
December 23, 2025
Through the Line podcast logo with blue gear and green wave symbol
Podcasts
Through the Line Podcast: Top Episodes of 2025, #3: Tropicana Weathers Blowback from Package Redesign
The number 3 most downloaded episode: Changing packaging design without upsetting the consumer can be challenging to navigate. Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. Packaging World spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.
December 16, 2025
Through the Line Podcast logo with blue gear and green wave symbol
Containers & Closures
McCormick's Old Bay Leads Charge of Spices Back to Tin
McCormick's Old Bay, and newer clean-label players, are bringing spices back to printed tin, pairing shelf impact and vintage charm with potential sustainability upside as EPR pressures grow.
December 12, 2025
Old Bay Seasoning in tin: McCormick’s Old Bay returns to its classic printed tin canister—iconic blue-and-yellow graphics with a red lid—shown here with front panel and back label (nutrition facts/recipes).
Recycling
Ryp Labs, SPG, and Waitrose & Partners Design Packaging with Added Functionality
ThePackHub
See a few examples of packaging designed for added functionality from Ryp Labs, SPG, and Waitrose & Partners from ThePackHub’s Innovation Zone.
December 12, 2025
Fresh, ripe red strawberries in a clear plastic container
Package design
Science-backed Women’s Health Essentials in Packs Designed for Every Hormonal Stage
Biologica launches in art deco tins meant to be displayed as part of a daily ritual.
December 9, 2025
Biologica wellness drink with yellow beverage and burgundy product boxes
Package Design
Patrón Tequila Introduces First New Bottle Design in Over Three Decades
Tequila producer Patrón’s new bottle design adds new touches inspired by the agave piña while maintaining its bell-shaped silhouette.
December 3, 2025
Four Patrón tequila bottles in different colors displayed on white platforms
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Products
ProAmpac Imagine More logo with event promotion for PACK EXPO Chicago, October 18-21, Booth #S-3589
More Than a Package: ProAmpac Shows What’s Possible at PACK EXPO 2026
ProAmpac will showcase moisture-managing films, recyclable and fiber-based packaging, protective mailers, and flexible packaging solutions in Booth S-3589.
Metsä Board to Showcase Fresh Fiber Paperboard Solutions for Foodservice and Premium Corrugated Packaging at PACK EXPO International 2026
Water-based Inkjet System
More Products