The redesign, which includes more than 10 products, uses colors such as pink, orange, and gold (in addition to the updated blue logo lockup) to visually show the benefits of each, while making it easy for consumers to differentiate on-shelf.
Containers & Closures
Q-tips Moves into its Second Century with Brand Refresh
Iconic cotton swab brand gets a facelift following its 100th birthday that balances brand equity with modernity and showcases the many ways Q-tips can be used.
May 14, 2024

Package design: Page 12

Recycling
Live at Waste Expo: Brands to Benefit from MRFs’ AI Robotic Sorters?
MRFs love their AI-based robotic sortation systems from the likes of AMP, Greyparrot, or Glacier. They're more accurate, safer, and always show up for work. But CPGs also may benefit from package design and recovery data they're are generating.
May 6, 2024
Brands and CPGs have their own sustainability goals to hit, and data telling them how practically recoverable their existing and future packaging design actually are, in the real world would be worth in gold. AI-based pick-and-place robotic sortation cells at MRFs can deliver that data.
Sustainable Packaging
AB InBev’s Four Peaks Takes the Guesswork Out of Recycling
The Arizona Craft Brewer is revamping its sustainability messaging alongside its package design with the addition of CIRT’s digital, location-based recycling tool.
May 6, 2024
Consumers can scan the CIRT QR code on the back of all Four Peaks packaging to access local recycling information.
Beer
How Can Craft Brewers Shape the Future of the Industry?
Craft brewers are nearing the end of the era of rapid adoption and must find ways to increase demand and create more occasions for American drinkers to choose craft.
May 2, 2024
Bart Watson, Chief Economist for the Brewers Association, gave his annual report on the state of the craft brewer industry.
Recycling
Hotel Amenity Bottle Uses 100% Ocean-Bound Plastic
Natural personal care brand LATHER sources certified ocean-bound HDPE for a bottle for its new Landscapes Collection of amenities for hotels and resorts.
April 30, 2024
The 100% ocean-bound plastic bottle in earth-tone colors with a black dispensing pump is being used for five Landscape Collection hotel products from LATHER.
Workforce
Colbert Packaging Introduces Students to TICCIT
Colbert Packaging Corp.
Wisconsin and Indiana elementary students learn about the lifecycle of trees and the meaning of 'Trees Into Cartons, Cartons Into Trees' from Colbert Packaging.
April 23, 2024
Kevin Pittner teaches second- and third-grade students about the lifecycle of trees.
Rigid
3D-Printed Molds Speed New Unilever Bottle Designs to Market
For Unilever, bottles that are stretch blow molded with a 3D printed tool are nearly indistinguishable from the final product produced through traditional metal tooling processes, and get product to market more quickly.
April 18, 2024
Bottles produced with a 3D printed tool are nearly indistinguishable from the final product produced through traditional metal tooling processes. From left to right: the two-part mold 3D printed with Rigid 10K Resin, a bottle produced with the mold 3D printed with Rigid 10K Resin, a bottle produced with a metal mold, and a labeled prototype bottle for customer testing.
Package design
CANsultants Close Up Shop, But Scott Biondich Charts New Course in Packaging Design
Packaging Innovation & Design
While John Adams retires, Biondich launches Packaging Design & Innovation LLC., a new firm offering packaging consulting to brands and companies.
April 10, 2024
Packaging Innovation
E-commerce/D2C packaging
Live at SPC Impact: Right-sizing Amazon Private Brands' Packaging
Amazon redesigns that simplify packaging, while remaining mostly consumer neutral, are worth making. Also, brands can get certified and rewarded for compact packaging on a virtual shelf, instead of getting lost on a real one.
April 3, 2024
Certain SKUs of Amazon private label batteries, packaged in SIOC, were too frequently co-packed in multi-product orders at Amazon fulfillment centers. The robust corrugated packaging that made them SIOC-ready wasn't being used for its original purpose, and only added weight and space within a shipping case.
Sustainable Packaging
British Crisp Co. Launches First Recyclable Paper Chip Bag
The British Crisp Co.’s paper chip bag uses new polymer technology to achieve curbside recyclability in a first for the format.
March 29, 2024
The British Crisp Co.'s new bags use paper with Hydropol polymer technology as a plastic alternative.
Containers & Closures
Coke's ‘First in Decades’ PET Lightweighting Project Sends Supply Chain Ripples
A new lightweighting project reduces the weight of 12-, 16.9-, and 20-oz PET bottles from 21 to 18.5 g. That'll help reduce PET by 3 million metric tons by 2025, but how will the supply chain react? We asked Alejandro Santamaria, Coke's senior director.
March 27, 2024
All small PET bottles in 12 oz, 16.9 oz and 20 oz will be lightweighted from 21 g to 18.5 g for all The Coca-Cola Company’s sparkling brands, Minute Maid Refreshments, and Minute Maid Aguas Frescas in the U.S. and Canada.
Package design
Equator Doubles U.S. Presence with West Michigan and Minneapolis Office Integration
Equator Design
The global packaging design company will integrate two offices previously under the charge of parent company SGK, expanding its in-house capacities and doubling its U.S. presence.
March 22, 2024
Equator
Package Design
Craft Producers Investing in Label Premiumization
As craft producers explore label premiumization strategies like tactile and smart features, OEMs should be ready to successfully accommodate such changes.
March 21, 2024
Craft producers can use unique visual or tactile features to help draw customers in and communicate a feeling of luxury.
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Automated Carbon Footprint Calculation Software
Esko partnered with CarbonQuota to add a carbon emission calculation feature to its S2 platform, aiding packaging businesses in measuring environmental impact and meeting regulations.
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