Packaging World:
Does The Absolut Company’s sustainability goals mirror those of its parent company, Pernod Ricard, or have you tailored them specifically for the brands under Absolut?
Karin Ekroth, Senior Manager of Communications & Sustainability for The Absolut Company, shares how the world’s sixth-largest international spirits brand—with production of nearly 26 million gallons in fiscal year 2018/19—works toward a circular economy.
Packaging World:
Does The Absolut Company’s sustainability goals mirror those of its parent company, Pernod Ricard, or have you tailored them specifically for the brands under Absolut?

