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Absolut Sustainability

Karin Ekroth, Senior Manager of Communications & Sustainability for The Absolut Company, shares how the world’s sixth-largest international spirits brand—with production of nearly 26 million gallons in fiscal year 2018/19—works toward a circular economy.

Packaging World:

Does The Absolut Company’s sustainability goals mirror those of its parent company, Pernod Ricard, or have you tailored them specifically for the brands under Absolut?

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