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100% Recycled PET for Diageo’s Whiskey

Diageo North America has announced that its iconic bottles for Seagram’s 7 Crown blended American whiskey will be made from 100% recycled plastic (rPET), a move that is a first for the brand and for Diageo.

Diageo makes strides in sustainable packaging.
Diageo makes strides in sustainable packaging.

Building on a decade-long commitment to making its packaging more sustainable, Diageo North America will remove virgin plastic from Seagram’s 7 Crown bottles across all its PET (Polyethylene Terephthalate) formats: 1.75l-L, 750-mL, 375-mL, and 200-mL. This change will reduce the use of virgin plastic by almost 1000 tons annually – the equivalent of removing 100 million 500-mL plastic bottles, which, if laid out in a row, would represent 11,957 miles--almost 5 trips between New York and Los Angeles.

The new bottles will be on shelf across the Seagram’s 7 Crown range in the United States from the end of June 2020. A variety of the brand’s formats in glass bottles will remain alongside the new recycled PET bottles. As stated on the product’s label, Diageo encourages consumers to recycle so the material can be used again for bottles or other purposes.

“Great packaging is essential for our brands. Consumers expect our packs to be of the highest quality, while also being functional and sustainable,” says Jason Sorley, Brand Director, Diageo North America.”‘We are very excited to have Seagram’s 7 Crown move to 100% recycled PET, reinforcing our commitment to both innovation and minimizing its environmental footprint.”

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