Recycling Initiatives Continue to Dominate Sustainable Packaging Innovations

One area that has continued to be of big focus is recycling. Whether that is improving the recyclability of packaging or introducing more recycled content, the quantity of initiatives shows no signs of slowing down. Toothpaste tubes are sold in their millions every day but the vast majority cannot be recycled. German consumer goods leader Henkel may just have an answer. Their complete Oral Care tube portfolio will be fully recyclable by early next year and will contribute to the brand owner’s goal to achieve 100% recyclable packaging by 2025. The transition will be incorporated by Spanish toothpaste brand Licor del Polo and will incorporate proprietary Greenleaf tube technology from the supplier of the world’s largest range of beauty and personal care packaging Albéa.

Another recent recycling initiative sees UK retailer Asda pushing forward with their commitment to reduce own-brand plastic in their packaging by another 15% by next year. The Walmart owned supermarket has announced that it has become the first retailer in the UK to introduce a 100% recyclable own-label crisp (potato chips) tube. The change will cut 98.2 tonnes of non-recyclable packaging from Asda’s supply chain, the equivalent of 2.34 million tubes of crisps each year. The tubes are usually made from a combination of foil, metal and cardboard materials making them non-recyclable. 

New recycling initiatives are added to our Innovation Zone packaging database daily. ThePackHub will be discussing several recycling innovations as part of our Sustainable Packaging Trends webinar on Thursday 6^th August. Here is the link to register for free. We will detail 20 new sustainable initiatives in the hour long session, which also includes a talk from John Williams from Aquapak.