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Less Packaging, More Smiles: Amazon Launches Interactive Secondary Package Designed For Play

In a USA Today article, Amazon reveals inspiration came from the well-known fact that kids and cats often like to play with the box things come in.

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Along with recycling, reuse of packaging extends the life of the package material, and in the days of Covid-19 this Amazon initiative provides a welcome distraction for family members cooped up too long.

Starting this week, some Amazon orders will be delivered in boxes that can be turned into a rocket, car, kitty condo, robot costume or even a mini-golf windmill, the Seattle-based retail giant told USA Today.

The AI revolution in packaging robotics is here
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The AI revolution in packaging robotics is here
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics