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Less Packaging, More Smiles: Amazon Launches Interactive Secondary Package Designed For Play

In a USA Today article, Amazon reveals inspiration came from the well-known fact that kids and cats often like to play with the box things come in.

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Along with recycling, reuse of packaging extends the life of the package material, and in the days of Covid-19 this Amazon initiative provides a welcome distraction for family members cooped up too long.

Starting this week, some Amazon orders will be delivered in boxes that can be turned into a rocket, car, kitty condo, robot costume or even a mini-golf windmill, the Seattle-based retail giant told USA Today.

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Break out of the ordinary: see what’s new in packaging & processing!