Coming out of the turn...Derby-themed bourbon

Elsewhere on the label, a silhouette of Churchill Downs’ historic Twin Spires and Grandstand at Churchill Downs in Louisville, KY, reflects through the glass to provide the finishing touch.

The pressure-sensitive label, from Chattanooga Labeling Systems (www.clsdeco.com), is silk screen-printed.

The glass bottle, from O-I (www.o-i.com), is shaped like a flask, with curved shoulders, square sides, and a broad, flat face. The generous surface and wraparound label provide ample room for the jockeys to “race” around the bottle. The bottle decoration includes a brown textured-looking neckband and attached tag bearing information about the product and artist.

The bottle’s proprietary shape and graphic appeal signal the craftsmanship of the product, says David Scheurich, the distillery’s plant manager.

The 750-mL Kentucky Derby-themed bottles carry a suggested retail price of $42 to $45.