HomeJim GeorgeMarketing & Design EditorWorkforceTwo Key Questions as Packaging Spending GrowsHere are two questions to circulate among your packaging team: Is our company among the many who are planning to spend more heavily in packaging over the coming months? If so, how prepared are you to maximize your investment?E-commerceA trio of topics trending in packagingAs IoPP has interacted recently with thought leaders among our members about topics they see as “hot buttons,” three areas emerge:E-commerceTime to rethink strategy for customized e-commerce packaging?The whole notion of e-commerce retailing continues to give many consumer product companies fits.WorkforceBroader skill sets: the new face of the packaging professional?Mike Marcinkowski, a packaging engineer at Gillette, explained in a recent IoPP webinar how the company reduced the packaging structures for its Venus brand of women’s razors from nine to two.