Jim George

Marketing & Design Editor
Jim George
Two Key Questions as Packaging Spending Grows
Here are two questions to circulate among your packaging team: Is our company among the many who are planning to spend more heavily in packaging over the coming months? If so, how prepared are you to maximize your investment?
Jan 14th, 2020
Jim George
A trio of topics trending in packaging
As IoPP has interacted recently with thought leaders among our members about topics they see as “hot buttons,” three areas emerge:
May 1st, 2017
Jim George, Director of Education, Institute of Packaging Professionals
Time to rethink strategy for customized e-commerce packaging?
The whole notion of e-commerce retailing continues to give many consumer product companies fits.
Jun 28th, 2016
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Broader skill sets: the new face of the packaging professional?
Mike Marcinkowski, a packaging engineer at Gillette, explained in a recent IoPP webinar how the company reduced the packaging structures for its Venus brand of women’s razors from nine to two.
Nov 1st, 2014
More from Jim George
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E-learning gaining steam in packaging training
Whether you’re new to packaging or a hardened veteran, continuing education programs help you expand your knowledge about the industry.
Jul 28th, 2012
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E-learning gaining steam in packaging training
Whether you’re new to packaging or a hardened veteran, continuing education programs help you expand your knowledge about the industry.
Jul 2nd, 2012
SIGNATURE BRAND. Summer Garden Food Manufacturing's inventive new plant and packaging lines produce products such as the company
Summer Garden Food unveils the 'secret sauce'
An Ohio sauce maker’s unconventional approach integrates a green manufacturing facility with an efficient filling and packaging line—and sales are up more than 15%.
Jun 29th, 2011
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Label adds splash of flair to dairy's marketing effort
Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.
Jun 9th, 2011
Online networks improving speed-to-market
By streamlining its brand assets, one healthcare company has improved communication and visual consistency—and it expects to save $11 million or more.
Jun 9th, 2011
WORK IN PROGRESS. Menasha Packaging and Morton Salt representatives review a sketch for the table salt trays inside Menasha's mo
Mobile lab lets Morton Salt get retail-ready game on
Menasha Packaging’s Design on Wheels operation puts the design team at the salt company’s doorstep—and cost-effectively prepares display pallets in one day.
May 8th, 2011
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Anniversary bottles enable Redhook fans to partake, reminisce
Craft beers are hot with consumers, but even they can’t rest on their laurels. At some point, the longstanding among these upstart brews move toward status as mature brands, and they have to reinvent themselves.
May 7th, 2011
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Plaid label design introduces Mad Ballr in adult beverages
If any category provides a stellar opportunity to study the importance of packaging in consumer goods, it may well be progressive adult beverages. The competition has become fierce, and success requires not only the right product but also the right package.
May 7th, 2011
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New design modernizes premium spirit in Balkans
Careful attention to detail and messaging keeps Peshterska Grozdova positioned at the top end of the rakia market.
May 5th, 2011