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At the meeting, shareholders enjoyed coffee from one of the new greener cup technologies that will be trialed in the next year.

Starbucks unveils greener cups, strawless lids, and mobile traceability app

At its annual shareholders’ meeting, Starbucks debuts compostable, recyclable cup technology, strawless lids, and a future feature of its mobile app that lets consumers trace their coffee’s journey.

Starbucks has proven that a closed-loop recycling system for PE-lined fiber hot cups is achievable.

Starbucks proves out closed-loop system for coffee cups

Working with a fiber recovery company, a papermaker, and a cup converter, Starbucks proves that a closed-loop recycling system for PE-lined fiber hot cups is achievable.

Just a week before the election, Starbucks released its limited edition ‘green cup,’ celebrating both individuality and unity

Three dynamic packaging design trends for 2017

After a polarizing 2016, consumers are ready to embrace more optimistic, unifying experiences. Does your packaging engage and empower consumers by addressing the issues important to them?

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Free report: 'Greening Fast Food Packaging'

New report outlines the attributes of environmentally friendly fast-food packaging and applauds companies such as McDonald’s and Starbucks that have made meaningful strides.

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New, 'greener' Starbucks cup sleeve uses adhesives innovation

New cup sleeve allows for reduction in material and greater PCR material, with no degradation in quality, through proprietary adhesive/converting technology.

Bolthouse Fams' juice packaging reflects fresh ingredients.

All the world’s a stage…for visual metaphors in packaging!

In packaging design, visual metaphors are used for illustrating ideas and are the basis of creating a mood, theme, character, or personality for the brand.

Starbucks’ MARK IT customizable cold cup tumbler.

Customization for the new 'Me Generation'

Innovations in customized, or personalized, packaging help brands differentiate themselves in a 'sea of unlimited choice.'

Starbucks toasts brand extension

Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.

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'Fresh-roasted' design

Whether it’s coffee or ice cream, Seattle-based Starbucks continuously works to strengthen its brand identity. Facing fierce competition for premium freezer case space, Starbucks turned to Enterprise IG (San Francisco, CA) to create an exciting new look that would stand out from the competition and also provide a more unified brand identity.