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Cost-efficiency drives Suave redesign

This is a sidebar to the story "Wal-Mart speaks on the packaging scorecard" which appears in the February 2008 issue of Packaging World Magazine. .

Pw 7504 Suave Naturals Lightblue2

What began as a cost-saving measure for Unilever has become a sustainability coup for the company, after the redesign of the PET bottle for its Suave Naturals hair care line in 2006

With the help of structural branding firm 4sight, Inc., Unilever not only increased efficiencies throughout its packaging line and in its use of materials, but it also experienced a 3% increase in dollar sales volume during the new bottle’s first 12 weeks on the shelf.

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