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Fresh-picked bottle design for Welch's new juice
With label graphics that appeal to the farm-to-fork product lover and a sophisticated bottle shape that provides a premium appearance, easy pouring, and operational efficiencies, packaging for Welch’s new Farmer’s Pick 100% Juices is delivering multiple benefits to both the consumer and the packager.
Materials & containers
Shapely new Domino Sugar bottle is a first
Domino Foods introduces a ‘table-worthy’ bottle, with a graceful, carafe-like shape and easy-dispense closure for two varieties of its Domino Sugar and C&H Sugar brands.
Materials & containers
Miller Time reinvented with sleek, easy-grip bottle
MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
Materials & containers
Mountain Dew gets brand-specific bottle
Design challenges include meeting operational requirements for ‘hundreds of bottlers’ and creating a new shape using the same lightweight preform for sustainability.
Materials & containers
Passion drives packaging for new Latin liquor brand
The SX brand, which stands for “Sensual” and “eXotic,” includes three varieties.
Materials & containers
Keener focus on structural design: the shape of things to come?
Color is king in packaging’s visual hierarchy. But shape, a strong No. 2, might be on the verge of a breakthrough. Shape speaks the ‘language of credibility’ in a holistic design.
Materials & containers
Wrigley bursts bubble on traditional gum packs
5 brand’s envelope cartons engage young adults with plenty of ‘cool’ power. Here's how Wrigley did it.
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Cost-efficiency drives Suave redesign
This is a sidebar to the story 'Wal-Mart speaks on the packaging scorecard' which appears in the February 2008 issue of Packaging World Magazine. .
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Sustainable foresight
The “low-hanging” fruit of sustainable package design lies in the optimization of a package’s materials and its footprint.
