Passion drives packaging for new Latin liquor brand

The SX brand, which stands for “Sensual” and “eXotic,” includes three varieties.

Pw 1748 Sis Xfamily Cha Cha Cha

A new line of liquors targeted at “discerning female consumers,” SX appeared on Florida store shelves in June in a sensuously contoured bottle that suggests the exotic infusion of Latin-inspired flavors within. Developed by SX Latin Liquors of Fort Lauderdale, FL, the brand relies on a bottle with flowing feminine movement, designed by 4sight inc., along with exotic ingredients to deliver on a bold brand promise: “Your Drink. Sexier!”

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