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Mystical Northern Lights Captured on Holographic Carton

Finnish spirits company uses unique holographic metallization effect on cartons for its Arctic Blue Gin for ‘a result that is as close to an actual northern lights flare as printed materials can accomplish.’

Arctic Blue Gin

Crisp and iridescent in shimmering shades of green and blue, a new carton from Finnish spirits producer Arctic Brands Group for its premium handcrafted gin features a holographic design inspired by the Northern Lights that is lifting brand sales in Finland and winning accolades throughout the packaging community. The carton uses a unique holographic metallization effect that uses 1% of the aluminum of traditional foil laminates, thereby also helping protect the environment that it so gorgeously depicts.

In 2018, paperboard producer Metsä Board worked with Arctic Brands on a carton for its Arctic Blue Gin for distribution in Finland and Europe. The carton depicted a rugged Finnish landscape of rocks, trees, and water, printed with a range of techniques that conveyed a 3D illusion. The rustic winter-scape matched the gin’s taste profile, described by the brand as “colourless, dry, warm, juniper berry notes, wild berry notes, light cardamom notes, hint of pine.”


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