It’s a brave new e-commerce world. Having large, well-equipped brands that are willing to share their lessons learned can go a long way to helping smaller companies successfully traverse the new terrain. When it comes to navigating rules for Amazon’s Ships in Own Container (SIOC) certification, one company that thought it might help others alleviate the growing pains it went through itself was Keurig Dr Pepper (KDP).
SIOC certification is now required for certain products in order to ship through Amazon. “How to interact with this program has really come into focus at KDP,” said Luke Magnant, packaging engineering manager for secondary packaging at KDP.
