Absolut, “Planet Earth’s Favorite Vodka,” has been paying back the earth for many years through a number of sustainability initiatives. Among them are waste reduction, where everything that can be is recycled or reused, sustainable farming, and CO2-neutral distillation, among others. At the same time, the brand is committed to creating a more open world by using creativity to drive progress.
For years Absolut has taken the creative lead in the spirits category, developing limited-edition bottles featuring unique graphics and structures. Among them were the Andy Warhol bottle (see “Absolut bottle celebrates Andy Warhol”); a limited-edition product and package celebrating Texas (see “Absolut unveils first state-inspired vodka”); a shiny, reflective bottle for the 2015 holiday season (see “Absolut’s 2015 holiday bottle: It’s Electrik!”); and—perhaps its most ambitious project—its Absolut Unique promotion, in which 4 million bottles were released, each one with its own unique label design (see “Packaging innovation explored at TPC”).
