Absolut unveils first state-inspired vodka

With a warm, spicy character, Absolut Vodka’s Limited Edition Absolut Texas variety uses package graphics featuring a modern spin on iconic Texas imagery.

Anne Marie MohanSenior Editor

Feb 24th, 2014

Pw 60170 Absolut Texas Bottlehero

Absolut Vodka has unveiled its eighth and latest addition to the Absolut Limited Editions portfolio with the launch of Absolut Texas—the brand's first and only state-inspired flavor. According to Absolut, internationally renowned San Antonio-based artist Cruz Ortiz designed the Absolut Texas bottle as a modern take on classic Texas iconography.

The taste of Absolut Texas is said to be rich and smooth with notes of fresh cucumber, and a warm spicy character inspired by the flavors of Southwestern cuisine. It is advertised as pairing well with a myriad of ingredients, such as cranberry, cilantro, and grapefruit soda.

"From the unique Southwestern flavor to the one-of-a-kind bottle design, Absolut Texas is our biggest and boldest Limited Edition flavor to-date," says Afdhel Aziz, Brand Director, Absolut Vodka, Pernod Ricard USA. "Absolut Texas was truly designed as a celebration of all the best that contemporary Texas has to offer."

Cruz's bottle design features a modern spin on iconic Texas imagery, including a "cosmic caballero" cowboy boot against a stylized Texas landscape and his take on the Texas Star. The bottle also features Absolut founder Lars Olsson Smith wearing a cowboy hat, marking only the second time in the brand's history in which Smith's logo has been altered.

Absolut Texas is now available in 750-mL bottles with a suggested retail price of $19.99.

Pernod Ricard

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