Carlsberg and selected global suppliers have joined forces to rethink the design and production of packaging material, to develop the next generation of packaging products that are optimized for recycling and reuse, while at the same time, retaining or improving their quality and value. The approach, says Carlsberg, is increasingly referred to as “up-cycling.” The cooperation has been formalized through the Carlsberg Circular Community as part of the Carlsberg Group’s work on sustainable packaging.
The founding companies working together with Carlsberg are:
• Rexam: Cans
• Arkema: Glass bottle coatings
• O-I: Glass packaging
• RKW: Shrink Wrap
• MWV (MeadWestvaco): Paperboard multipacks
• Petainer: PET kegs for draught beer
