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Absolut unveils first state-inspired vodka
With a warm, spicy character, Absolut Vodka’s Limited Edition Absolut Texas variety uses package graphics featuring a modern spin on iconic Texas imagery.
Materials & containers
Clear shrink-label lends shelf appeal to new rum drink
Pernod Ricard departs from the established label graphics for its Malibu family, launching a liqueur with see-through sleeve label with red and silver decoration.
Flexible packaging
Premixed rum cocktails are pleasing in new pouch
Two new varieties of Malibu Rum premixed, ready-to-serve cocktails are introduced in a new pouch format that offers increased functionality.
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New graphics usher in range of flavored vodka
Pernod Ricard has introduced new package graphics for the extended range of flavored vodkas marketed under its FRÏS brand.
