Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Absolut’s 2015 holiday bottle: It’s Electrik!

A metallic/mirror-coated bottle in silver and blue versions, inspired by electronic house music, adds festivity to winter holiday and other ‘house’ parties.

Absolut Electrik made its debut at Absolut’s Electrik House futuristic house party in October 2015
Absolut Electrik made its debut at Absolut’s Electrik House futuristic house party in October 2015

For years, The Absolut Co. has launched a limited edition, under the Christmas tree-worthy vodka bottle for the winter holiday season. The most recent design, for 2015, in metallic blue and silver versions was specifically created to add energy and beauty to any winter holiday or other “house” party. Part of the company’s Absolut Nights campaign—a global platform to transform the night through creativity—the shiny, reflective Absolut Electrik bottle was inspired by the minimal and repetitive nature of electronic music.

Explains Mattias Lindstedt, Creative Director for The Brand Union Stockholm, the firm that worked with Absolut on the design of the bottle, “Our goal with Absolut Electrik was to continue creating contemporary design, relevant to the nightlife party crowd, just like Absolut has done since its breakthrough in the 80s. Back then it was with the art crowd and Studio 54. Today the disco is replaced by house and electronic music. But of course we wanted to attract all the non-house fans out there as well, the ones who just want beautiful bottles or gifts for all the holiday home (house) parties. That’s why we created a visually striking bottle, that on the one hand is as easy to love as a Christmas tree decoration, and on the other, has all the right contemporary and minimal attributes to fit perfectly into any house/electronic music context.”

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability