Package Design

Duracell's All-Paper Blister Paves Way for New Walmart Battery Display

The new perforated paper blister replaces the thermoformed plastic tray with paperboard backing. Features include a flat bottom and messaging hierarchy on front and top of pack that enable a unique retail display and shopping experience at Walmart.

December 19, 2024

Package Design: Page 5

Digital Transformation

Top Articles of 2024, #20: Sunrise 2027

The #20 most clicked article of 2024: The GTIN 1D barcode has worked for 50 years, making packaging go 'beep' at checkout. Poised to take its place is a more capable, internet connected 2D code representation of a GS1 standard URL called Digital Link.

December 17, 2024

Package Design

bluemarlin names Samantha Dumont as Executive Creative Director

bluemarlin

Global brand acceleration agency bolsters its London leadership team with industry veteran in new era of creative leadership.

December 5, 2024

Package Design

Nordic Beauty Brand’s Paper-Based Advent Calendar is Full of Surprises

The multidimensional, paper-based calendar comprises 24 product packages hidden inside a flower-shaped outer sleeve and is gorgeously decorated with imagery inspired by Nordic Nature.

December 3, 2024

Package Design

5 Outside-the-Box Packaging Design Ideas

The humble cardboard box has transformed into a powerful marketing tool and a playground for designers. Here are five ways you can transform your packaging into a miniature billboard.

November 22, 2024

Package design

Kraft Heinz Faces Legal Challenge Over Mac & Cheese Labeling

A federal judge has ruled that Kraft Heinz must address allegations of misleading consumers about artificial preservatives in its Mac & Cheese product

November 15, 2024

Package Design

One-Minute Survey: Which Package Design Trends Interest You?

Help us improve! We want to hear from you so that we cover what you want to learn more about. Please answer a few short questions.

November 12, 2024

Package Design

Ambev, Pizza Hut, and The Online Tasting Company Introduce Packaging Designed for User Engagement

ThePackHub

See a few examples of packaging designed for user engagement from Ambev, Pizza Hut, and The Online Tasting Company from ThePackHub’s Innovation Zone.

November 12, 2024

Package Design

Butterball Promotes Interaction with New Design and Smart Features

In the brand’s first portfolio redesign in six years, Butterball aims to tap into modern preferences and connect with consumers in new ways.

November 1, 2024

Package Design

Frank's RedHot, e.l.f. Cosmetics, and Don Smallgoods Introduce Packaging Designed for User Engagement

ThePackHub

See a few examples of packaging innovations designed for user engagement from Frank's RedHot, e.l.f. Cosmetics, and Don Smallgoods from ThePackHub’s Innovation Zone.

October 18, 2024

Package Design

Google Writes, and Shares, the Book on Plastic-Free Packaging

Available to all brands, Google’s ‘Plastic-Free Packaging Design Guide’ details the solutions it developed to eliminate plastic from its packaging, including technologies and suppliers.

October 17, 2024

Operational Excellence

Packaging Consultants Council is Back

The Institute of Packaging Professionals (IoPP) has relaunched the PCC as a central hub for companies seeking packaging experts and consultants with diverse industry experience.

October 14, 2024

Package design

Machine Solutions Inc. Acquires Alpine Laser LLC

Machine Solutions Inc.

Partnership enhances the premier one-stop manufacturing solutions provider for medical device manufacturers worldwide.

October 9, 2024