Package Design

Herbal Wellness Brand Prioritizes Purposeful Packaging

Roots and Leaves pairs sustainable packaging materials with apothecary-inspired design to reflect its commitment to clean, plant-based wellness and traditional herbal values.

May 4, 2026

Package Design: Page 6

Package Design

Adidas, Himalaya Wellness Company, and Kellanova Reduce Packaging Materials

ThePackHub

See a few examples of packaging designed to reduce materials from Adidas, Himalaya Wellness Company, and Kellanova from ThePackHub’s Innovation Zone.

May 3, 2026

Bagging & Pouching

From Window to Workflow: Prospector Redesigns Pouch for Scale

As distribution expanded beyond regional retail into national grocery and hospitality channels, Prospector Popcorn replaced its windowed pouch with a metallized structure and macro photography, aligning graphics, materials, and operations for consistent shelf performance and shelf life.

April 30, 2026

Package Design

Paper Battery Pack Pioneer Evolves from D2C to Retail

With paperboard packs designed to ship, store, organize, and recycle what it describes as ‘the only zero-waste batteries on the planet,’ Better Battery Co. evolves its packaging system from D2C innovation into a retail-ready format.

April 30, 2026

Cosmetics/Personal care

Arcade Beauty Expands into Full-Service CDMO

Fragrance and cosmetics supplier makes strategic move beyond sampling to stay ahead of curve.

April 28, 2026

Package Printing

Tostitos Gets a Packaging Refresh Signaling Craft Chips

PepsiCo updates flexible packaging graphics for its Tostitos brand, with expanded-gamut printing and matte finishes while maintaining machinability and shelf life.

April 27, 2026

Package Design

Heinz, Pabst Blue Ribbon, and Campari Group Design Packaging for the Consumer Experience

ThePackHub

See a few examples of packaging that enhances the user experience from Heinz, Pabst Blue Ribbon, and Campari Group from ThePackHub’s Innovation Zone.

April 27, 2026

Package Design

Google’s Ken Leung Reimagines "Shock & Vibes" Package Testing

How new tools, namely high-speed cameras in conjunction with AI, are helping engineers at Google and beyond understand what’s happening inside products during transport. They're building an open-source playbook to design packaging accordingly.

April 21, 2026

Logistics/Supply Chain

Google's AI Vision Rethink of Package Testing for 'Shock & Vibes'

In work that will translate to CPG, Google’s Ken Leung is using high-speed imaging and AI-driven analysis to reveal what’s really happening inside packaged data center hardware, and why traditional testing methods may be missing the point.

April 20, 2026

Recycling

Clean Cult, Everest, and Jordan Olive Oil Launch Paper-based Packaging

ThePackHub

See a few examples of paper-based packaging from Clean Cult, Everest, and Jordan Olive Oil from ThePackHub’s Innovation Zone.

April 20, 2026

E-commerce/D2C packaging

Amazon’s ISTA Approach Signals What It Expects from Brand Packaging

Amazon is leaning on ISTA testing to align suppliers and validate packaging performance, particularly for large and bulky items where damage risk is higher and returns are costlier. in fact, SIPP certification standards that apply to TVs today may be coming to large-format packaging and AMXL.

April 17, 2026

Logistics/Supply Chain

As Walmart DCs Automate, Pack Developers Face New Forces, Standards

The emergence of layer-by-layer robotic depalletizing in Walmart DCs is exposing a new failure mode, sustained horizontal (side-to-side) compression. This signals broader shifts in how cases and shelf-ready packaging must be designed, tested, and validated for automated distribution.

April 16, 2026

Digital Transformation

AI Turns Online Product Reviews into Packaging Design, Consumer Behavior Data

AI is turning online reviews into actionable packaging data. Michigan State research shows how brands can pinpoint failure points, quantify consumer frustration, and prioritize redesigns using real-world feedback.

April 15, 2026