Package Design

Five Secrets to Award-Winning CPG Package Designs

According to Designalytics’ data, only 37% of CPG redesigns actually increase sales. So what’s the secret to successful designs? Each brand is different, but there are strategies that consistently deliver results—here are five proven ones.

January 13, 2025

Package Design: Page 6

Package Design

Red Bull, Chick-fil-A, and Jong Introduce Packaging Designed for User Engagement

ThePackHub

See a few examples of packaging designed to enhance the user experience from Red Bull, Chick-fil-A, and Jong from ThePackHub’s Innovation Zone.

January 10, 2025

Package Design

Top Articles of 2024, #2: 7 Trends Reshaping Gen Z Packaging Design

The #2 most clicked article of 2024: Packaging design is transforming to fit Gen Z tastes. From vibrant explosions of color to embracing imperfections, these seven trends capture the essence of Gen Z's unique aesthetic preferences and values.

January 4, 2025

Package Design

Top Articles of 2024, #4: Pack Defect Causes 8.2 million-Bag P&G Recall

The #4 most clicked article of 2024: A defect in child-resistant packaging led Procter & Gamble to recall more than 8 million bags of Tide, Gain, Ace, and Ariel laundry detergent packets in the U.S. and Canada.

January 2, 2025

Package Design

Top Articles of 2024, #5: Pantone's 2024 Color of the Year

The #5 most clicked article of 2024: At a time of turmoil in the world, Pantone selects ‘a compassionate and nurturing shade conveying a heartfelt kindness’ as its 2024 Color of the Year, the 25th in the program’s history.

January 1, 2025

Package Design

Top Articles of 2024, #6: Mattel Packaging Error Leads to Recall

The #6 most clicked article of 2024: The company was forced to recall the entire "Wicked" dolls line just before the Holiday season. A printing mistake led consumers to an adult website rather than providing more information on the upcoming film release.

December 31, 2024

Package Design

Top Articles of 2024, #7: Hershey's Faces Class Action Suit Over Reese's Packaging

The #7 most clicked article of 2024: The legal challenge is spurred by consumers who claim the packaging doesn’t match the product.

December 30, 2024

Bio-based

Top Articles of 2024, #10: KDP Unveils Plant-based, Compostable Coffee Pod

The #10 most clicked article of 2024: These coffee pods use an alginate-based primary package material with some barrier properties. The system will employ recyclable secondary packaging with additional barrier. Many packaging details remain to be sorted.

December 26, 2024

Package Design

Top Articles of 2024, #15: 2024's Top Packaging Design Trends

The #15 most clicked article of 2024: Finding consumers fatigued with the onslaught of digital technology, some brands have turned to aesthetic simplicity for their packaging design. Here are four of the top trends in packaging design for 2024.

December 22, 2024

Package Design

Duracell's All-Paper Blister Paves Way for New Walmart Battery Display

The new perforated paper blister replaces the thermoformed plastic tray with paperboard backing. Features include a flat bottom and messaging hierarchy on front and top of pack that enable a unique retail display and shopping experience at Walmart.

December 19, 2024

Digital Transformation

Top Articles of 2024, #20: Sunrise 2027

The #20 most clicked article of 2024: The GTIN 1D barcode has worked for 50 years, making packaging go 'beep' at checkout. Poised to take its place is a more capable, internet connected 2D code representation of a GS1 standard URL called Digital Link.

December 17, 2024

Package Design

bluemarlin names Samantha Dumont as Executive Creative Director

bluemarlin

Global brand acceleration agency bolsters its London leadership team with industry veteran in new era of creative leadership.

December 5, 2024

Package Design

Nordic Beauty Brand’s Paper-Based Advent Calendar is Full of Surprises

The multidimensional, paper-based calendar comprises 24 product packages hidden inside a flower-shaped outer sleeve and is gorgeously decorated with imagery inspired by Nordic Nature.

December 3, 2024