Hello everyone. It's Anne Marie Mohan with Packaging World. Today I'm really excited to bring to you a product and a package that has remained elusive for almost two years. It's something that we reported on back in 2024. In April of that year, we reported on Proctor and Gamble's new laundry detergent format called the Evo tile, and this is an EVO detergent tile. So as they describe it, it's six layers of a fiber and detergent product with no water, no fillers, that is dissolvable in water. So you throw one of these into a load of laundry, they say one for a small load, two for a larger load. And what's interesting about this laundry detergent is that it kind of in the sense of packaging, shows the evolution of Proctor and Gamble's attempts to go to more sustainable packaging. And I would say this is kind of the pinnacle of that, which is an entirely paperboard package.
They no longer need plastic to transport the detergent. So we've seen some paperboard packaging in laundry detergent. Offhand, I can think of some of the smaller brands that are now producing laundry sheets that you throw in. They're using a paperboard envelope sort of packaging. But this is the first national brand that's really in a paperboard container and it's not a powder. So the package itself is very eye catching. I mean, there's nothing overly complex about the structure, but it is definitely a standout on the shelf. You can see on one side it shows us the stack of the EVO tiles. On the other side, it has a perforated pull tab to open up the package and then it swings open. I would say almost like a book, which is very interesting. You can almost see it putting it on your shelf. On the back of the package, we have a picture of the EVO tile and it actually shows you the actual size of the tile down here.
If I can get this correctly, since I'm looking at it backwards, we see the How2Recycle label. So this package is fully recyclable. It's a hundred percent FSC certified paper and is recyclable. I have two packages here, and I did open the other package to give you an idea of what's inside. As I said, you open it like a book, and then inside you see two rows of the detergent and there are other sizes available. This is just one of them. Then on the inside cover, it gives you instructions and a QR code for more information. So very eye catching and obviously Tide brand color, so it's immediately recognizable on shelf. I think what I said about it being kind of the evolution of their packaging, I want to say that P&G has always been an innovator in this space. They were among the first, if not the first, to do a concentrated laundry detergent, which meant that now you would be shipping less water, which is a huge sustainability win.
And then in 2012, they introduced the Tide pod, which was groundbreaking. I mean, it's so ubiquitous today that we don't really even think about it, and it's amazing that it was only 2012 where this was developed. And then in 2018, they really met the challenge of shipping laundry detergent by e-comm, by developing what they called the eco box, which was a corrugated box that had a bladder inside a film bag that had the detergent inside, did not need secondary packaging, could ship as it was. And this, I think, is kind of a culmination of all of those things. It's a sustainable package, it's concentrated and inside you don't need a plastic liner or barrier. Procter and Gamble advised that they did all the necessary testing and it is shielded from any kind of humidity. So I think it brings all of those different innovations together in one. So as I understand it, it's now available nationwide in the larger retailers, but it's slowly rolling out. So you may not see it yet at your Walmart, but if not, it will be coming soon. So thank you so much for joining me. Bye-bye.
